When it comes to people’s mentality, there is a possibility of similar decision-making behavior like every other person, you would try to save money by cutting the online investment in many possible ways. Being a new business stepping into online platforms for business growth from scratch, some use professional Web Development companies like UTDS Optimal Choice to create websites and invest in advertising for long term growth. While others decide to use DIY website platforms to build their website without any professional guidance and coding.
Most call it their dream come true, to have a DIY website with less cost. Let us point out the drawbacks and reasons behind
- Why is your DIY website not gaining much attention like your competitors with a professional website?
- Why are your sales not increasing?
We are about to answer numerous questions and How we can help you create betterment for your business growth. Do go through and let us know if you have any more queries that stop you from choosing a professional website rather than a DIY website.
What is a DIY Website?
A DIY website is none other than a website built without code or any previous knowledge about website design and development. These DIY Websites can be built with DIY Website Builders like WordPress, Wix, and Shopify etc…
Earlier websites were built using HTML, CSS, and Java. From Website Design to Development, everything involved professional support and knowledge to build something unique for every customer.
How do DIY Website builders change website design and development?
From time to time, professional web development companies like UTDS Optimal Choice made sure to build unique websites and strategies to boost business growth both online as well as offline.
So, what changed?
DIY website builders helped fresh startups and new online sellers or service providers to afford websites with less cost. Even people without any coding knowledge can build a website using DIY website builders. Isn’t that interesting? well here is the odd part, you’re just among 1Million users worldwide with a similar website, similar template, and competing among yourselves without any perception or guidance for future growth.
“ With Cost comes quality, cheap quality for cheap cost ”
Here are the Top 8 biggest mistakes of DIY Website
Website is built with two bases, Design and Development, on one hand, On other hand it’s Marketing and Advertising, here we have listed out the biggest mistakes of DIY websites that affects both the bases of online business growth.
- The website doesn’t have a professional look
- Poor Responsiveness
- Not Mobile Friendly
- Search Engine Optimization ( SEO )
- A website without a customer visualization ( Blog or Online Seller and Service Provider)
- Lack of credibility and brand value ( Templates )
- Content Within Website (images, videos and texts)
- website analytics ( maintenance and deserting)
The website doesn’t have a professional look
Your website serves as a storefront for online users. If it doesn’t have good UX ( User Experience ) and UI (User Interface), existing customers and potential customers will have a negative impact on your business just by having a look at your website. When it comes to a website, two categories define if a website is professional or unprofessional
As an online seller or service provider, you might have a lot of content to share with your potential customers. It’s important to know, every viewer that comes to your website visits with a query, your solution converts them into a potential customer and your business value, as well as service, will have them as your retaining customer or existing customer.
Viewer —> Potential Customer —> Sale —> Existing Customer
So it’s important to add specific text and attractive design within your websites, rather than stuffing the website with junk graphics, designs, and texts, which might look a bit shady to most of the viewers. As per the survey conducted about Customer reading time, a user spends not more than just 2minutes in reading your content both visual and textual, before moving to another website.
Text and design play a major role in defining a professional website, without any previous knowledge and stuffing content within a DIY website will make it look more spammy or shady rather than being professional.
When a new visitor or an existing customer comes to your website, they enjoy reading about what you have to offer and how to contact you, among other things. The responsiveness of the website is affected as a result of poor website design and junk data running in the background, causing the viewer to close your website and go to another.
In DIY Website Building platforms, users are allowed to choose a number of plugins as per their choice. Without any professional help and guidance, most users choose useless plugins to run on the DIY website just to make sure the website looks cooler than other DIY websites. The Drawback of using unwanted plugins affects your website responsiveness and gets your DIY website performance downhill sooner than ever.
Not Mobile Friendly
According to Statista’s Internet Users Worldwide report, there are about 3.97 billion internet users worldwide, with nearly 86 per cent of them using mobile devices. The current digital transition has enabled approximately 86 per cent of people throughout the world to rely on their phones for a variety of tasks, including quick transactions, Google searches, and online purchases. Having a mobile-friendly website will allow you to reach 86 per cent of the population.
DIY Websites are hard to be optimized for mobiles, most DIY Website users build their website targeting desktop audiences which are less than 30%. Without professional help, one can’t really optimize their website for mobile users, which comes in different sizes and which runs on different bandwidths.
Search Engine Optimization
Here comes the marketing part of the website, which is mostly neglected by DIY website users. In your DIY website, you might have added a Search Engine Optimization (SEO) plugin which just runs the background code of SEO like Schema.org and Meta tags. The fact is, Search Engine Optimization (SEO) has its own guidelines and the background codes like Schema or meta are the last among them.
- Animations or images or videos
You might not learn this on a DIY website builder platform nor would they let you know. Search Engine Optimization (SEO) is the language of Search Engine AI, which goes through a website and ranks it in Search Engine Results Page (SERP) based on “How can a user benefit from your website?”
Website without a customer visualization
Another important aspect, DIY website builders usually forget is customer visualisation. Whenever you build a website, build it in a way that speaks to customers and represents your company value as well as the quality of the product or service you offer. Most of them build a DIY website with a single person perspective, based on how it looks for the one who builds it rather than what it should represent.
Lack of credibility and brand value
When it comes to having a website, being different is the best way for a company to stand out. Customers will dismiss your organisation as uncaring about look and genuineness if they see the identical design on your website that they’ve seen on hundreds of others. As we mentioned at the outset of this article, a website adds value to your product, seller, and brand. As a result, having a one-of-a-kind website is required to ensure that your customers may browse your website before purchasing a product or service.
Content Within Website
Contents within a website play an important role in marketing, it can be either a DIY website or a professionally built website. The rules are still the same. When it comes to DIY websites, users who self build their website do miss the important marketing aspects like “What kind of content attracts an audience?” and be a backbone for your business growth.
Contents are split into three categories
- Blog posts
- Customer Reviews
- Support queries
These three can be added as a plugin in DIY websites, users should have a specific understanding of Search Engine Ranking Page (SERP) and Search Engine Optimization (SEO) to know how to gain leverage over these three categories.
One of the silliest ways, why a person chooses a DIY website is because of the cost. Let’s solve that equation for you
Consider you’re paying €50 for a month in DIY website platform with taxes, for
- Hosting Space
They might say, there is an offer when you pay annually, which would cost around €600 per year. This is the basic plan price you’re paying for a similar template and similar website like a million others. When hiring a professional website design and development company like UTDS Optimal Choice, you don’t even pay more than €500 for having a unique website with all the basic features and better than DIY website builders can offer.
Do the math, even after paying €600 per year, the website still won’t be yours. It will be closed once you stop paying for it every year, while on the other hand by having a professional unique website, the website is completely yours and you can just renew the domain as well as host each year. Which won’t cost you €600 for sure.
How can we help your business grow?
If you’ve read everything we’ve stated thus far, it may appear to be a lot to take in. You don’t have to worry about it since we offer complete online brand building and business growth solutions to ensure your company’s continuous growth. From website design to CRM customer management, we take care of your business performance from start to finish, setting a benchmark among your rivals.
Feel Free to contact us
UTDS Optimal Choice is a Google Partner in Albania. We offer full design, build and marketing services to our clients. Working with customers of all sizes across the UK and the US, contact us now at firstname.lastname@example.org to discover how we can help your business flourish, or use the live chat facility at the bottom right of the screen to speak with us immediately.