Most of the marketers use diverse marketing strategies to improve business performance through,
- Organic Growth
- Paid Growth
However, there aren’t many companies that can make a solid statement, about which can lay a strong foundation for your business growth. In this blog, we can help you understand the importance and how you should allocate your budget to help your business grow.
Table of Contents
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of improving your website visibility in search engines through organic methods. In technical terms, Search Engine Optimization (SEO) helps you rank your website in Search Engine Results Page (SERP) and helps you gain potential leads through organic traffic.
The common trait of a search user, is to know more about the product or service before purchase. So they frequently search for specific products or service by using specific keywords or search term (Check Google Trends and Google Keyword Planner for search queries and keywords frequently used)
How Search Engine Optimization (SEO) can help small businesses?
Search Engine Optimization (SEO) is critical for small businesses, it helps you generate organic traffic without any additional investment in Google Ads, especially in the long run. However, it is more important to stay up-to-date with the Search Engine Optimization (SEO) in your website, due to frequent algorithm updates by Google.
What is Google Ads?
Google Ads is a Pay-Per-Click (PPC) advertising platform, where you bid for keywords and advertise your business on a specific keyword or search query. It’s entirely different from the organic ranking method.
With Google Ads,
- You can reach out to wide range of audience and create awareness among potential audience about your brand or business
- You can advertise your business in front of your potential customers
- You can gain potential leads through paid traffic
Most importantly, Google Ads is a diverse advertising platform, where you can maximize your Return On As Spend (ROAS) through Performance Max Campaign, which uses data of users search terms to laser target your potential audiences. Dynamic ads helps you place multiple ads that are displayed based on different users search term, where Static ads display the same ads for every user based on the keyword placement.
Apart from just Search Ads, Google Ads helps you with,
- Create Shopping Ads and add your products to Google Merchant Center
- Create Video Ads that’s advertised in YouTube and other Google Display Network (GDN), where you can reach out to more potential customers.
SEO vs Google Ads: Which can help your business grow?
It’s hard to answer this question, however using diverse methods by implementing both Search Engine Optimization (SEO) and Google Ads strategy will help your business in the long run and as well as help you gain faster results.
|Feature||Search Engine Optimization (SEO)||Google Ads (Pay-Per-Click)|
|Traffic||Helps you receive traffic relevant to your Search Engine Optimization (SEO) changes for your business website.||Helps you receive continuous traffic through Google Ads placement for a specific keyword and user search term.|
|Diverse Results||Helps you receive potential customers, only through search results.||Helps you receive a wide range of potential customers and convertible leads through Google Display Network (GDN) and Google Ads Placement.|
|Result Duration||Helps you in the long run||Helps you as long as the Google Ads campaign is active|
|Cost||Free of Cost (may have to pay for an Search Engine Optimization (SEO) expert to help with website SEO optimization)||As per Google Ads data, every 1$ spent through Google Ads, generates 2$ as Return on Ad Spend (ROAS)|
|Percentage to focus in Diverse Marketing||40%||60%|
|Result of Diverse Marketing||71%||71%|
|Do Small Businesses benefit from Diverse Marketing?||Yes||Yes|
Should you invest in Search Engine Optimization (SEO) or Google Ads?
The answer for this question is based on what you require and what do you want to gain through it
You can use Search Engine Optimization (SEO) if:
- You don’t have any advertising budget
- You want to create a strong brand reputation from basic
- You’re focusing on a long term growth
- You want to create different contents that can direct users to your websites from multiple search term
You can use Google Ads if:
- You want faster results
- Gain good convertible leads
- Create Brand Awareness in short time
- Increase potential prospects through diverse websites with the helps of Google Display Network (GDN)
So this is entirely based on your requirement and what you are trying to gain from it. If you’re still confused, do give us a call and get a free consultation, choose what’s best for you.
Boost your Business Growth with UTDS Optimal Choice
From the above content, you might have understood the importance of Search Engine Optimization (SEO) and Google Ads. You can contact us anytime at firstname.lastname@example.org or you can even give us a call for free consultation.
We are UTDS Optimal Choice, one of the most preferred Google Partner in the European region and a reputed Google Partner in Tirana, Albania. We have worked with diverse clients of both small businesses and large corporations in Europe as well as North America. We are a tight knit team of experts from multiple countries focusing on creating an online business environment for every business that requires quality results. Get in touch today for initial consultation.