Are you a small business owner looking for ways to boost your online visibility, reach more local customers and get your business found locally? Local SEO is the perfect way to do it.
So What is SEO? It’s none other than a digital marketing strategy used to optimize your website with quality content, keywords, and UI/UX to rank in Google search. Local SEO is similar to it, making some minor changes and focusing completely on your local audience will help you rank your business locally and to reach more local audiences.
With our beginner’s guide, you will learn How to create local content, building citations, optimizing for local keywords, and much more. With a little effort and the help of our guide, you can quickly get your website on the map and start reaching more customers in your area. So if you’re ready to level up your local SEO game, read on.
Beginner's Guide to Local SEO: Boost Your Online Visibility
What is Local SEO?
Local SEO is the process of optimizing your website for local search results. It is a marketing strategy used to make sure that your website appears in the local search results when someone searches for something relevant to your business like the service you offer or product you sell.
Inorder to increase your online visibility and to get more customers in your local surrounding. It’s important to focus on targeting local customers by using local keywords to rank for the local search and to create content that is relevant to your local area. It also involves creating citations and links to your website from local directories and other local websites.
SEO is an important part of any digital marketing strategy and should not be overlooked. Want to know the effective SEO tips for online store?
How to Optimize Your Website for Local SEO?
One of the most important steps in optimizing your website for local SEO is making sure that your website is optimized for local keywords, local search, and is visible to local customers in the first page of search engine results page(SERP).
Here is how to do so;
- Research local keywords: Research the keywords that local customers are searching for and make sure that your website is optimized for those keywords. You can use tools like Google Trends, ahrefs, SEMrush etc.. to know the keywords that’s trending among your local audience.
- Optimize your website for local search: Make sure that your website is optimized for local search, so a user can easily find your website in their front page whenever they search for a product or service that’s relevant to your business.
- Create local content: Create content that is relevant to your local area, it can bring in traffic from your local search users and help you convert potential prospects into customers. Want to create content that ranks? check our Content Marketing guide
- Build citations: Build local citations and links to your website from local directories and other local websites.
- Optimize for mobile: Make sure that your website is optimized for mobile devices as well as desktop devices.
- Monitor local search results: Monitor local search results to make sure that your website is appearing in the right places.
These are just a few of the steps that you can take to optimize your website for local SEO. For detailed guidance and support, do feel free to call our expert team and we will guide you.
Local SEO Strategies for Different Businesses
Local SEO strategies will vary depending on the type of business you have.
Here are some common businesses you can easily find in your locality;
- Retail Stores
- Medical Practices
- Professional Services
Local SEO strategy varies for each of these businesses and how they promote it.
For example; If you’re a local service provider like a plumber. Your audience is none other than the one who is in need of plumbing experts to help with their plumbing problems. In such cases, you have to optimize your website with most searched keywords in your area like tap leak, radiator not working, boiler breakdown, similar plumbing problem keywords etc.. So whenever a customer in your area searches for “tap leak repair plumber” or any other keyword relevant to the service you offer, your website ranks in the first page of Google search.
Develop Local SEO Strategy
When developing a local SEO strategy, the first step is to identify your target audience.
Who are you trying to reach with your local SEO? Once you have identified your target audience, you can then focus on creating content that is tailored to that audience. 46% of Google searches are for local businesses.
Tip: Even if you provide a quality product or service, you won’t be able to reach the right customer without the right exposure.
As we mentioned in the above example, once you have identified your target audience. It’s time to use the right local keywords that are relevant to your business and target those keywords in your local SEO strategy.
Similarly, you should also build citations from local directories and other local websites. Finally, you should monitor your local search results to make sure that your website is appearing in the right places.
Building Citations for Local SEO
Building citations is an important part of any local SEO strategy. Citations are links to your website from other websites. When building citations, you should focus on building citations from local directories and other local websites to improve your website ranking in the local search.
Tip: Use guest blog posting and affiliate marketing methods to get your links placed in other similar business websites. 97% of consumers use the internet to find local businesses.
Optimizing Website and Content for Local SEO
Now it’s time to optimize your website and content for local SEO.
When optimizing your website and content for local SEO, you should focus on optimizing for local keywords, creating content that is relevant to your local area, and optimizing your website for local search results.
“88% of consumers who do a local search on their smartphone visit or call a store within a day, and nearly 46% of all Google searches are seeking local information – Hubspot “
Tracking and Measuring Local SEO Performance
Have you optimized your website and content for local SEO? Then it’s time to track and measure your local SEO performance.
You should use Google analytics to track your website ranking, bounce rate, target audience visits, number of visitors you receive etc.. This will help you to identify what’s working and what’s not working for your local SEO efforts.
You should also track how many leads and sales are coming from your local SEO efforts. Do you know? The average bounce rate for most websites is somewhere between 26% and 70%.
Want to have a free consultation?
If you’re looking for more personalized help with your local SEO efforts, we are happy to offer free consultations.
At UTDS Optimal Choice, our team of SEO experts will work with you to develop a customized local SEO strategy that is tailored to your business and designed to get you the best results.
We understand that every business is different and that there is no “one-size-fits-all” approach to local SEO. That’s why we work with you to develop a unique strategy that is tailored to your business and designed to get you the best results.
So if you’re looking for help with your local SEO efforts, contact us today for a free consultation. We’re here to help you get the best results.