Google My Business (GMB) has become an indispensable tool for UK businesses aiming to enhance their local online presence. In this guide, we will walk you through the process of setting up and optimising Google my business profile to boost your visibility on Google search engine and Google maps, ultimately driving more customers to your business.
The importance of GMB for UK businesses cannot be overstated. As more consumers turn to online searches to find local products and services, having a well optimised GMB profile can make the difference between being discovered or overlooked. Check here to know, how to increase leads from gmb?
Recent UK specific statistics underscore the importance of GMB
- According to Google consumer insights, nearly 78% of people who conduct a local search on their smartphone visit a physical location within 24 hours, and 28% of those visits result in a purchase.
- According to Google, businesses with a complete GMB profile are 2.7 times more likely to be considered reputable by consumers.
- Research from BrightLocal shows that 64% of UK consumers have used GMB to find local business information and 50% deterred from reaching out if the business information was outdated.
How to Set up Google My Business Profile
Step-by-Step Guide to Set Up Google My Business Profile
1. Creating a Google Account
If you don’t already have a Google account for your business, you’ll need to create one. This account will be used to manage your GMB profile and other Google services.
Follow these steps to create a Google account:
- Navigate to accounts.google.com
- Click “Create account”
- Select “To manage my business”
- Fill in your details, including your name, desired email address, and a strong password
- Follow the Google my business verification process, which may include phone number verification
Pro Tip: Use an email address that multiple team members can access. This ensures continuity in managing your GMB profile even if staff changes occur.
2. Business Name and Category
Choosing the right name and category is crucial for visibility in local search results. Here are some tips for selecting specific categories to improve visibility:
- Use your exact business name as it appears in the real world
- Choose the most precise primary category available
- Add secondary categories to cover all aspects of your business
- Update categories if your business offerings change
Example: A pub that also serves food might select “Pub” as the primary category, with “Gastropub” and “British Restaurant” as secondary categories.
“Many businesses underestimate the importance of category selection,” says Mark Thompson, UK Local SEO Consultant. “I’ve seen clients improve their local search visibility by up to 30% just by refining their GMB categories.”
3. Adding Business Location
Accurate location data is crucial for local search performance. Here’s how to get it right:
- Enter your full address, including postcode
- For service area businesses, define your coverage by postcodes or radius
- Use the map marker to pinpoint your exact location
- If you have multiple locations, create separate GMB profiles for each
Tip for service areas: Be realistic about your coverage area. Overextending can dilute your local search performance. It’s better to start with a smaller, more focused area and expand as your business grows.
4. Contact Information
If you own a local service business or business that does direct deliveries, you can choose the multiple locations you cover.
Consistency is key when it comes to your business information online. Here’s how to ensure your contact details are optimised:
- Use a local phone number when possible
- Ensure your website URL is correct and matches across all listings
- Double Check that your NAP (Name, Address, Phone) information is identical everywhere online
- Include additional contact methods if available, such as email or messaging options
Pro Tip: Set up a spreadsheet to track all your online listings and ensure consistency across platforms. This can be a time consuming process but is crucial for local SEO in UK.
How To Verify Google My Business Profile
Verification is a critical step in setting up your GMB profile. It confirms you’re the legitimate owner of the business and gives you full access to manage your listing. Here’s a detailed explanation of verification methods:
Postcard Verification (most common method):
- Request a postcard to your business address
- Typically arrives within 5 days
- Enter the 5 digit code in your Google My Business dashboard
- If you don’t receive the postcard within 14 days, you can request a new one
Phone Verification:
- Ensure you can answer the business phone
- Request the verification call
- Enter the 6 digit code provided over the phone
- This method is instant but not available for all businesses
Email Verification:
- Available for some businesses
- Check your business email for the verification message
- Click the verification link in the email
- This method is also instant but less common
Instant Verification:
- Available if you’ve already verified your business website with Google Search Console
- This is the quickest method but not available to all businesses
Video Recording Verification:
- This method requires you to record a video of your business location
- You’ll need to show specific elements like your storefront, signage, and business interior
- Follow Google’s instructions carefully for what to include in the video
- Upload the video through your Google My Business dashboard
- Google will review the video to confirm your business location and details
Live Video Call Verification:
- Schedule a live video call with a Google representative
- During the call, you’ll need to show your business location in real-time
- The representative may ask you to demonstrate certain aspects of your business
- This method is particularly useful for businesses that have had difficulty verifying through other methods
- It’s also commonly used for service-area businesses or those without a physical storefront
Troubleshooting tips for common verification issues:
- If your postcard doesn’t arrive, check your address and request a new one after 14 days
- For phone verification, ensure your phone system accepts calls from unknown numbers
- If you’re having persistent problems, contact GMB support through your account
- Some businesses in sensitive industries (like locksmiths or CCTV installers) may face additional verification steps
- For video verifications, ensure you have a stable internet connection and good lighting
- Practise your video tour beforehand to ensure you cover all required elements smoothly
Pro Tip: “If you’re asked to do a video verification, treat it as an opportunity to showcase your business. Ensure your space is tidy and you’re ready to highlight what makes your business unique,” advises Mark Thompson, Local SEO Consultant.
“Don’t skip Google My Business verification, even if it seems tedious,” warns Emma Davis, GMB Specialist. “Unverified listings have limited features and are less likely to appear in local search results.”
How To Optimise Google My Business Profile
Once your GMB profile is set up and verified, it’s time to optimise it for maximum visibility and engagement. Here’s how:
1. Complete Data Entry
The importance of thoroughness cannot be overstated. Here are detailed examples:
Business Description: “The Green Grocer is Cardiff’s premier organic food store, offering locally sourced produce, artisanal breads, and eco friendly household items since 2010. Our knowledgeable staff provides nutrition advice and cooking tips to support your healthy lifestyle. We pride ourselves on our relationships with local farmers and our commitment to sustainable practices.”
Services: List specific offerings, e.g.:
- “Organic Fruit & Veg Box Delivery”
- “Nutrition Consultations”
- “Local Honey Selection”
- “Plastic-Free Pantry Staples”
- “Eco-Friendly Cleaning Products”
Remember to update this information regularly as your offerings change.
2. Adding Keywords
Strategies for natural keyword integration:
- In your business description: “best organic shop in Cardiff”, “locally sourced produce”, “sustainable living”
- In your services: “gluten free options”, “vegan friendly products”, “zero waste shopping”
- In photo captions: “Fresh organic strawberries from Jones Farm, Carmarthenshire”
- In posts: “This week’s organic vegetable box features seasonal Welsh leeks”
Pro Tip: Use Google’s Keyword Planner or other SEO tools to find relevant local keyword opportunities for your business.
3. Categories and Attributes
Selecting the right categories and adding relevant attributes can significantly improve your visibility for specific searches:
- Primary Category: “Organic Food Store”
- Additional Categories: “Health Food Store”, “Grocery Delivery Service”, “Farmers Market”
- Attributes: “Womenled”, “Wheelchair accessible”, “Offers delivery”, “Plastic Free packaging”, “Locally sourced ingredients”, “Eco Friendly products”
“Don’t overlook attributes,” advises John Smith, Local SEO Expert. “They help Google understand the unique aspects of your business and can improve your visibility for specific searches.”
4. Photos and Videos
Visual content is crucial for engaging potential customers. Here are best practices for high quality images and videos:
- Upload at least 15 high resolution images
- Include photos of your storefront, interior, products, and staff
- Add a short welcome video or virtual tour of your store
- Use descriptive file names, e.g., “cardifforganicproduceselection.jpg“
- Update photos regularly to show seasonal products or changes to your business
Pro Tip: Consider hiring a professional photographer for key images. High Quality visuals can significantly impact customer perceptions and engagement.
How To Utilise Google My Business Features
To get the most out of your GMB profile, take advantage of these key features:
1. Posts and Updates
Regular engagement is key to keeping your profile fresh and engaging. Here are some effective examples:
- Share weekly specials: “This week: 20% off all organic cleaning products!”
- Announce events: “Join us for a free nutrition workshop this Saturday at 2 PM”
- Highlight new products: “Now stocking: Organic Welsh apple cider from Pembridge Orchards”
- Share tips and advice: “5 ways to reduce plastic waste in your kitchen”
Aim to post at least once a week to keep your profile active and engaging.
2. Managing Reviews
Reviews play a crucial role in local SEO and customer decision making. Here are good practices for managing reviews:
- Set up a short URL for easy review sharing (e.g., bit.ly/reviewgreengrocer)
- Respond to all reviews within 24 hours
- For positive reviews, thank the customer and highlight something specific they mentioned
- For negative reviews, apologise and offer to resolve the issue offline
- Encourage satisfied customers to leave reviews, but never offer incentives for reviews as this violates Google’s policies
“Respond to every review, good or bad,” says Lisa Johnson, Customer Experience Specialist. “It shows you value customer feedback and are actively engaged with your community.”
3. Insights and Analytics
Google my business Insights provides valuable data to help you understand and optimise your GMB performance:
- Track how customers find your GMB listing (direct vs. discovery searches)
- Monitor what actions they take (website clicks, calls, direction requests)
- Analyse number of views and engagement to inform your visual content strategy
- Use the “Popular times” feature to understand peak hours and staff accordingly
Pro Tip: Set up a monthly review of your Google my business insights to track progress and identify areas for improvement.
Advanced Tips For Google My Business Optimisations
To take your GMB profile to the next level, consider these advanced strategies:
Backlinks and Citations
Building a strong backlink profile and ensuring consistent citations can significantly boost your local SEO:
- Seek links from local news sites, chambers of commerce, and industry associations
- Ensure consistent NAP information across all online directories
- Participate in local events and get mentioned on event websites
- Consider sponsoring local sports teams or community events for increased visibility
Mobile Optimisation
With the majority of local searches happening on mobile devices, mobile first web design is crucial:
- Test your website on various mobile devices to ensure a good user experience
- Ensure all buttons and links are easily clickable on small screens
- Optimise your website loading speed for mobile users
- Consider creating a mobile app for easy ordering or booking if relevant to your business
Security and Speed
Website security and speed are important ranking factors:
- Implement SSL certification (https://)
- Optimise image sizes and leverage browser caching
- Use a content delivery network (CDN) to improve load times
- Regularly update your website software and plugins to maintain security
“Speed and security aren’t just about SEO,” notes Tom Brown, Web Developer. “They directly impact user experience and can affect conversion rates.”
How Can We Help You
Need personalised assistance with your GMB strategy? Why not hire SEO Agency? Our team at UTDS Optimal Choice is here to help. Contact us for a free consultation and take your online presence to the next level.
Remember, optimising your Google My Business profile is an ongoing process. Stay engaged, keep your information up-to-date, and continue to provide value to your customers both online and offline. With persistence and attention to detail, you can significantly improve your local search visibility and attract more customers to your business.
FAQs
How to use Habazar Google my business optimisation to help rank your sites?
Habazar Google My Business (GMB) optimisation involves enhancing your business profile with accurate and detailed information, which helps improve your local search visibility. By optimising your Google my business profile with relevant keywords, photos, and regular updates, your business can achieve higher rankings on Google, leading to increased traffic and potential customers.
How do I delete my business from Google? or How do I remove my business from Google? or How can I remove my business from Google?
To delete your business from Google, follow these steps:
- Go to Google My Business.
- Select the business location you want to delete.
- Click on “Info” from the menu.
- Choose “Mark as permanently closed” or “Remove listing.”
- Follow the on-screen instructions to complete the process. Here is the support guide to help you get started.
How can I manage my business on Google?
To manage your business on Google:
- Log in to your Google My Business account.
- Select the business you want to manage.
- Use the dashboard to update your business information, add photos, respond to reviews, and post updates.
- Regularly check and update your profile to keep it current and engaging for potential customers.
What is the Google My Business login process?
To log in to Google My Business:
- Visit the Google My Business website.
- Click on the “Sign In” button.
- Enter your Google account credentials (email and password).
- Once logged in, you can manage your business profile from the dashboard.
How do I verify my business with Google?
To verify your business with Google:
- Log in to your Google My Business account.
- Select the business you want to verify.
- Choose the verification method (postcard, phone, email, or instant verification if eligible).
- Follow the instructions provided by Google to complete the verification process.
How do I register my business with Google?
To register your business with Google:
- Visit the Google My Business website.
- Click on the “Manage now” button.
- Enter your business name and address.
- Choose the appropriate business category and add contact details.
- Complete the verification process to make your business listing live on Google.
How do I mark my business as permanently closed on Google?
To mark your business as permanently closed on Google:
- Sign in to your Google My Business account.
- Select the location you want to mark as closed.
- Go to the “Info” section.
- Click on “Mark as permanently closed.”
- Confirm the change to update your business status on Google.
