How To Increase Website Traffic?

Struggling to get visitors? Learn how to increase website traffic with SEO, PPC, social media, & more. Optimise for success today!

Want to learn how to increase website traffic and get more people to visit your website? Whether you’re running a small business, a blog, or just want to share your ideas with the world, learning how to boost website traffic for free is super important. Don’t worry – we’re here to help! In this guide, we’ll show you some easy ways to increase free website traffic, as well as some paid options if you want to give them a try.

Looking to drive more visitors to your website? At UTDS Optimal Choice, we specialise in creating tailored strategies to boost your online presence and attract the right audience. From SEO to PPC campaigns, we’ll help you increase traffic and turn clicks into customers. Contact us today and start seeing real results from your website!

With the majority of searches happening on smartphones, a mobile first web design is essential for increasing traffic. Ensure your site loads quickly, is easy to navigate, and provides a seamless user experience on all devices.

How To Increase Website Traffic

Why Is Website Traffic Important?

Why Is Website Traffic Important?

Let’s talk about why getting more traffic to your website matters. Understanding how to increase website traffic can significantly impact your online presence and business growth. The more visitors you have:

  • The more people see what you have to offer
  • The more chances you have to share your ideas
  • The more likely you are to attract potential customers (if that’s what you do)


So, let’s get started with some simple ways to increase site traffic free!

Free Ways to Get More Website Visitors

Create Awesome Content

One of the best ways to drive more traffic to your website is by creating content that people love. Understand your audience’s needs and create high-quality content that addresses their search intent. This will help you rank higher in search engine results and attract more organic traffic. Here’s how:

  • Write blog posts about things people want to know about. When you write blog posts, focus on topics that resonate with your audience. Regularly updated blog posts can drive more organic traffic to your site.
  • Make videos that explain interesting topics
  • Create fun infographics that share information in a visual way
  • Start a podcast to talk about your favourite subjects


Use long tail keywords (specific phrases people might search for) in your content. The more helpful and interesting your content is, the more likely people are to visit your website and share links to your website!

Use Social Media Platforms

Social media marketing is a great way to share your website with lots of people and generate traffic. Here’s what you can do on different platforms:

  • Facebook: Create a page for your website and share your content. Join groups related to your topic and participate in discussions.
  • Instagram: Share pretty pictures or short videos related to your website. Use Instagram Stories to give behind-the-scenes peeks.
  • Twitter: Share quick tips or interesting facts. Use hashtags to help people find your tweets.
  • LinkedIn: Write articles about your area of expertise. Join professional groups and share your knowledge.


Make sure to engage with your followers by replying to comments and messages. The more you interact, the more people will want to visit your website!

Send Emails To Your Fans

Email marketing is another great way to increase website traffic. Here’s how to do it:

  • Ask people to sign up for your emails (maybe offer them something fun in return, like a free guide)
  • Send out regular newsletters with links to your new content
  • Use tools like Mailchimp or HubSpot to make your emails look nice
  • Split your email list into groups based on what people like (this is called segmentation)
  • Send different emails to different groups based on their interests


Follow the email marketing best practices to get good results. 

Optimise Your Website for Search Engines

Using website traffic checkers can help you see how optimising your content for search engines impacts your traffic. Analyse traffic data to understand which keywords and meta descriptions are most effective. When people use search engines like Google to look for information, we want your website to show up and rank higher. This is called Search Engine Optimisation. Here’s how to do it:

  • Use keywords people might search for in your content
  • Write good titles and descriptions (meta descriptions) for each page on your website
  • Make sure your website loads quickly (you can use tools like Google PageSpeed Insights to check)
  • Make your website easy to use on mobile phones
  • Use headings (like H1, H2, H3) to organise your content
  • Add alt text to your images to describe what they show


The higher your website appears in search results, the more organic traffic growth you’ll see!

Build Links To Your Website

Getting other websites to link to yours is like getting a vote of confidence. It helps search engines see that your website is trustworthy. Here are some ways to get links:

  • Write guest posts for other websites in your field
  • Create really helpful content that people want to share
  • Reach out to other website owners and suggest ways you could work together


It’s better to have a few high-quality links than lots of low-quality ones! Here is how to get backlinks

Try Local SEO

If your website is for a local business, you can do some SEO changes to show up in local searches:


This can help people in your area find your website more easily!

Using Website Traffic Checkers

Using Website Traffic Checkers
Credit: Ahref

It’s a good idea to keep track of how many people are visiting your website. You can use free tools called “website traffic checkers” to do this. These website traffic checkers not only help you compare website traffic over time but also provide insights into which strategies are working best. Here are some popular ones:

  • Google Analytics (free)
  • SEMrush (offers a free version)
  • Ahrefs (offers a free version)


These website traffic checker free tools can help you:

  • Compare website traffic over time
  • See which pages people look at most
  • Understand where your traffic comes from (like from Google or Facebook)
  • Analyse traffic data to make better decisions


Using these tools can help you understand what’s working well and how to increase traffic to your website even more.

PPC To Get More Website Visitors

drive sales with google ads
Credit: Google Ads

If you have some money to spend, there are also ways to pay for more website visitors:

1. Google Ads

You can pay to have your website show up at the top of Google search results for certain words or phrases. With the help of pay per click ads, you can drive more traffic, but it does cost money.

2. Social Media Ads

You can also pay to show social media ads for your website on social media platforms like Facebook or Instagram. These ads can be shown to potential customers who might be interested in what your website offers.

3. Retargeting

This ad shows up for people who have already visited your website and exited without making a purchase or existing customer. It’s like a friendly reminder to come back and visit again!

Want to see immediate results in website traffic? Our team at UTDS Optimal Choice can create highly targeted PPC campaigns to drive quality visitors to your site. Whether you're looking to increase brand visibility or boost conversions, we’ve got the expertise to make your PPC efforts count. Get in touch today to learn how our PPC management services can fuel your business growth!

Making Your Website Easy to Use

Having a website that’s easy to use is super important. Here are some tips:

  • Make sure your website is easy to navigate
  • Use clear, easy-to-read fonts
  • Make sure everything works well on mobile phones
  • Use colours that are easy on the eyes
  • Make your website load quickly

You can try different responsive web designs and see which one people like best. This is called A/B testing.

Real-Life Success Stories

Let’s look at some examples of how these tips have helped real websites:

  1. B2B Energy Company In Essex: We designed and SEO optimised their website with potential keywords to rank in Essex, Colchester and wide range of counties around the UK. It helped them outrank all potential competitors in specific regions. With increase in 7.14% organic keywords, 21.88% referring domains and ranking 23 landing pages with most searched keywords in top 3.
  2. Plumbing and Heating Company: We designed and SEO optimised their website, with both organic and paid traffic. Helped them implement Google local service ads UK which is a pay per lead model helping them increase in revenue and generate traffic simultaneously.
  3. Edu Tech: We helped this small startup with branding and logo design. It went from £0 to £50,000 revenue in a year.

How Can We Help You?

We hope this guide has given you a ton of ideas to boost your website traffic. But we know that implementing all these strategies can be overwhelming, especially when you’re also busy running your business or managing other aspects of your life. That’s where we come in!

We are UTDS Optimal Choice, a professional PPC and SEO Agency. Our team of experts is passionate about helping websites like yours achieve their traffic goals and reach their full potential online.

How UTDS Optimal Choice Can Help Increase Your Website Traffic
  1. Customised SEO Strategies: We’ll analyse your website and create a tailored SEO plan to boost your organic traffic. From technical SEO optimisations to content strategies, we’ve got you covered.
  2. PPC Campaign Management: Want quick results? Our PPC experts will create and manage high-performing ad campaigns on platforms like Google Ads to drive targeted traffic to your site.
  3. Content Marketing: We’ll help you create the kind of content that attracts visitors and keeps them coming back for more.
  4. Local SEO: If you’re a local business, we’ll make sure you show up when people in your area are searching for your products or services.
  5. Analytics and Reporting: We don’t just implement strategies; we track their performance and provide regular reports so you can see the results.
  6. Ongoing Optimisation: The digital landscape is always changing. We stay on top of the latest trends and algorithm updates to keep your traffic growing.

Why Choose UTDS Optimal Choice?

  • Expertise: Our team has years of experience in PPC and SEO, with a track record of successful campaigns across various industries.
  • Customised Approach: We don’t believe in one-size-fits-all solutions. Each strategy is tailored to your unique needs and goals.
  • Transparency: We believe in clear communication and will keep you informed every step of the way.
  • Results-Driven: We’re not happy unless we’re driving real, measurable results for your business.

Ready to Take Your Website Traffic to the Next Level?

Whether you’re just starting out or looking to scale up your existing traffic, UTDS Optimal Choice is here to help. We offer free consultations to discuss your goals and how we can help you achieve them. Contact Us Now!

Send us a short brief for your project and we will be back to you with a solution for it

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