How do I organise the navigation on my website?

Good website navigation helps visitors find important information without having to search through every page. Organise your navigation around what visitors are most likely to need, rather than trying to include every page.

1. List your most important pages

Start by identifying the pages visitors need most.

For a typical business website, these might include:

Home
About
Services
FAQs
Contact

Larger websites may need additional sections.

2. Put the most important pages in the main navigation

Choose the pages that should be accessible from the main menu.

Example:

Home | About | Services | FAQs | Contact

You do not need to include every page in the main navigation. Less important pages can be linked from relevant sections, the footer or other pages.

3. Group related pages

If you have several pages covering similar services or information, organise them under a relevant category.

Example:

Services

Website Design
Website Development
Website Maintenance

This keeps the main navigation manageable while giving visitors access to individual pages.

4. Use clear labels

Navigation labels should tell visitors what they will find when they click.

Use familiar terms such as:

Services
About
Contact
Pricing
FAQs

Avoid unclear or overly creative labels that make visitors guess what the page contains.

5. Keep navigation consistent

Use the same main navigation throughout the website.

Visitors should not have to learn a different menu on every page.

The logo should also normally provide a clear way to return to the homepage.

6. Check the navigation on mobile

Mobile websites often use a collapsed menu.

Test it to make sure visitors can:

Open the menu easily.
Understand the available options.
Reach important pages quickly.
Return to previous or higher-level sections.

7. Test the navigation with real tasks

Do not only check whether the menu looks good. Test whether it works.

Try tasks such as:

Find the company’s main service.

Find out how to contact the business.

Find information about pricing.

If these tasks are difficult, simplify the navigation or reorganise the pages.

Last Updated 2nd February 2026.

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