How do I make important information easy to find on my website?

Visitors should not have to search through several pages to find information that helps them decide what to do next. Start by identifying what information matters most to your visitors, then make it easy to access.

1. Identify the information visitors need most

List the questions your customers are likely to have.

Depending on your business, this could include:

What you offer
Pricing or how to request a quote
Service areas
Opening hours
Contact details
How your service works
FAQs

Prioritise information that helps visitors make a decision or take action.

2. Put essential information where visitors expect it

Important information should be available from relevant pages and navigation.

For example:

Services → Explain what you offer
Contact → Provide contact methods
About → Explain who you are
FAQ → Answer common questions

Do not force visitors to find basic information through unrelated pages.

3. Use clear headings

Break pages into sections with descriptive headings.

Instead of:

“What We Do”

you could use:

“Commercial Electrical Services”

Clear headings help visitors scan the page and understand where to find specific information.

4. Make important actions obvious

If you want visitors to contact you, request a quote or book an appointment, make that action easy to identify.

For example:

Request a Quote

is clearer than:

Click Here

Use consistent calls to action throughout the website.

5. Link related information

When visitors need more detail, provide a clear link to the relevant page.

Example:

Need boiler repairs? View our boiler repair service.

This prevents you from putting every detail on one page while still keeping related information accessible.

6. Check the website from a visitor’s perspective

Test common tasks without using Google.

For example:

Find the main services.
Find the contact details.
Find pricing information.
Find the service area.
Find out how to request a quote.

If any task takes too many clicks or requires guessing where information is located, reconsider the page structure or navigation.

Last Updated 2nd February 2026.

Was this article helpful?

Thank you for your feedback!

We appreciate you taking the time to let us know this article was helpful.

We're sorry this article didn't answer your question.

Please let us know what was missing or contact us using the form below.

Quick notice about our knowledge base

We publish our Knowledge Base to help individuals and businesses resolve common issues across websites, advertising platforms, Salesforce and other digital systems.

We regularly review and update our guides, but the platforms, software and services covered can change without notice. As a result, screenshots, settings, features or recommended processes may differ from those available when an article was last reviewed.

The information provided is general guidance and should not be treated as advice specific to your systems or circumstances. UTDS Optimal Choice cannot accept responsibility for errors, data loss, service disruption or other issues resulting from changes made by following these guides.

If you are unsure about any of the steps, particularly where a change could affect live systems, data, tracking or business processes, we recommend speaking to us before making the change. Our team can review your specific setup and provide advice based on the current platform and configuration.

Time for some professional support?

Our team area ready to help. As one of the few digital agencies that is a registered Salesforce Consulting Partner and Google Partner Agency, UTDS Optimal Choice is expertly positioned to support you across your entire digital landscape.