Make Your
Google Ads
spend Work harder.

Increase lead quality and volume, reduce wasted spend and accurately track the conversions that matter.

When it comes to Google Ads we keep things simple.

We build and manage your Google Ads account around your business goals. Your budget is spent on traffic that is genuinely likely to convert.

Everything is tracked accurately and reported back to both you and Google.

This ensures Google has the best data to optomise against, and you have a clear picture of what every penny of spend returns to your business.

Why Businesses Choose Us

We Understand Your Goals

Before we touch your Google Ads account we take time to understnad what success looks like for you. We then base everything around these goals.

We Understand Your Competition

Key to success is understanding your competition. Deep research and our wide range of experience means we spot what competiors do well and how we can structure your campaigns to stay ahead of them.

Structured For Success

Your account will be structured to ensure that every penny you spend is focussed on the business goals. Working across the entire scope of Google Ads types we can ensure the best set up for your accou

Focus on Improvement

Our team manages every account as if it was their own business. Each account is managed on a daily basis to ensure that budget, targeting, keywords, creatives are doing what is expected. We take action proactively to improve performances.

Clear Reporting

We connect client CRM’s or build complex trackingn solutions to ensure that all spend is accurately tracked across the entire customer journey. The story never stops at the click. We provide detailed reporting of every metric.

Scaling Your Results

Using data we can identify where we can help you scale profitably in each of the campaigns and equally advise when you have reached saturation.

Recent Results

01.

Audit and Discovery

Before we do anything we get input from your team on what the goals are for the Google Ads campaigns. Once we deeply understand your objectives, we then dig into your Google Ads account to assess what is good and what needs worked on.

02.

Agree Goals

We set out clearly to you how we plan to manage the account and what we will be doing. Key to our team is you are clear what is happening every step of the way.

03.

Build or Restructure

Our team clean up and rebuild your account as to set up for success. The core accurate tracking, great ad content and landing page optimisation are all taken care of.

04.

Optimise

On top of the usual account hygiene, our team are continually searching for ways to improve your Google Ads performance. This can be in your ads account, your landing pages, service offering and much more.

05.

Reporting & Review

We meet with your team regularly to report on every aspect of your account. We create custom reporting that works for your business and reports on what matters to you.

We Work With Businesses Across a Wide Range of Sectors and Industries.

Specialist knowledge across diverse sectors.

Home Services & Trades

Emergency and scheduled services where cost per lead and call volume are the primary measures of success.

Healthcare & Dental

Compliant ad copy, sensitive category management, and patient journey alignment across private healthcare providers.

Finance & Insurance

Regulated sector advertising where accuracy, compliance, and lead quality take priority over volume.

Legal Services

Competitive, high-value keyword environments where campaign structure and Quality Score discipline determine profitability.

Professional Services

Consultancies, advisory firms, and B2B service providers with longer sales cycles and senior buyer audiences.

IT & Technology

Software, SaaS, managed services, and IT support businesses where both B2B and B2C campaigns require distinct approaches.

Education & Training

Course providers, professional development organisations, and institutions targeting career-motivated search intent.

Property & Real Estate

Developers, agents, and lettings businesses where geographic targeting and property-type segmentation drive campaign structure.

“Working with UTDS Optimal Choice has been an absolute game changer for my business. Their expertise in PPC advertising has significantly improved the performance of our campaigns, delivering higher-quality leads while optimising our budget. ”

A.K
Director - 24/7 Pro Emergency Ltd
A.K

“We’ve been working with UTDS on our Google Ads campaigns and the results have been excellent. They took the time to understand our business goals and market, then built a strategy that has delivered measurable improvements in lead quality. Their team is proactive, responsive, and always willing to explain the ‘why’ behind their recommendations. ”

L.C
Chief Marketing Officer - Clime Action
Liam.C.

Want You Google Ads Budget to Work Harder?