This UK-based emergency trades company came to us looking to generate more enquiries through Google and build a stronger presence across various regions in the UK.
With very little visibility online, we created a structured paid search campaigns and conversion focussed landing pages that deliver high intent leads.
About the client
Smart Technic LTD is an electrical services company providing professional electrical installation, maintenance and repair services for residential and commercial clients across many regions in England.
Challenge
Targeted Leads
Reach customers actively searching for electrician services.
Expand To New Areas
Build targeted campaigns for each geographic area
Deliver Profit Fast
Ensure that spend is focussed on high intent traffic that converts..Audit
Reviewed Smart Technic’s Google Ads account, key electrical services and search terms to identify opportunities the demand.
Campaign Strategy
Developed campaigns around Smart Technic’s core services, targeting people actively searching for electrical work and ready to make an enquiry.
Conversion Setup
Implementing conversion tracking to measure enquiries and see which services and campaigns were driving the most valuable leads.
Ongoing Management
Managing the campaigns continuously, refining keywords, targeting and budgets based on performance to improve lead quality and return on ad spend.
Performance Reporting
Reporting on key campaign metrics, enquiries and lead quality, giving Smart Technic a clear view of their advertising performance.
Results
We are generating around 250 calls every month. After advertising spend, management fees and taxes, Smart Technic generates, on avaerage, 40% profit on its Google Ads spend, after advertising costs, management fees and taxes.
Salesforce
