Last updated: 7th August 2026
This Cookie Policy explains how UTDS Optimal Choice sh.p.k. (“UTDS”, “we”, “us” or “our”) uses cookies and similar technologies when you visit utds.al (the “Website”).
UTDS Optimal Choice sh.p.k. is established in Albania and operates from:
Rruga Asim Vokshi
Tirana
Albania
This Cookie Policy should be read alongside our Privacy Policy, which explains how we collect, use, store and protect personal data.
Cookies are small text files that are stored on your computer, mobile phone, tablet or other device when you visit a website.
Cookies can perform a range of functions, including enabling websites to operate correctly, remembering preferences, measuring website usage and helping website owners understand the effectiveness of their marketing.
Cookies placed directly by the website you are visiting are generally referred to as first-party cookies.
Cookies placed by another organisation or service are generally referred to as third-party cookies.
We may also use other technologies that perform similar functions, including pixels, tags, scripts and other technologies that store information on, or access information from, your device.
For simplicity, references to “cookies” in this policy include these similar technologies where applicable.
We use cookies and similar technologies for a limited number of purposes, including:
enabling the Website to operate correctly and securely;
remembering your cookie consent choices;
understanding how visitors use our Website;
measuring Website traffic and performance;
identifying technical and usability issues;
understanding how visitors find and navigate our Website;
measuring the performance of our marketing and advertising;
attributing enquiries and conversions to marketing activity; and
helping us improve our Website, content and marketing activity.
Some of these technologies are necessary for the Website to operate. Others are optional and are only activated after you provide consent.
We use CookieYes as our consent management platform to manage cookie and tracking preferences on this Website.
When you first visit our Website, non-essential cookies and tracking technologies are blocked by default.
We do not activate analytics, advertising or other non-essential tracking technologies unless you have provided your consent.
Our cookie consent system allows you to:
accept non-essential cookies;
reject non-essential cookies; or
choose which categories of non-essential cookies you wish to allow.
Rejecting non-essential cookies will not prevent you from accessing the main content or functionality of the Website.
Strictly necessary technologies may operate without consent where they are required to provide the Website, maintain security, remember your consent preferences or provide functionality that you have specifically requested.
You can change or withdraw your consent at any time by selecting the Cookie Settings option available on our Website.
Withdrawal of consent will prevent the relevant optional technologies from being used from that point onwards. It does not affect processing that was lawfully carried out before your consent was withdrawn.
These cookies and technologies are required for the Website to operate correctly or securely.
They may be used to:
maintain Website security;
provide essential Website functionality;
manage network traffic;
prevent fraud or abuse; and
record and respect your cookie consent choices.
These technologies may operate without consent where permitted by applicable law because they are necessary to provide the Website or functionality requested by you.
We use analytics technologies to understand how visitors use our Website.
These technologies can help us understand information such as:
which pages are visited;
how visitors navigate through the Website;
how long visitors spend on particular pages;
how visitors arrived at our Website;
browser and device information;
approximate geographical information;
interactions with Website functionality; and
whether particular Website actions or conversions occurred.
Analytics cookies are blocked unless you provide consent for them.
We use this information to understand Website performance, identify problems and improve our Website and marketing activity.
We may use advertising and conversion measurement technologies to understand the effectiveness of our marketing campaigns.
These technologies may help us determine:
whether a visitor arrived through an advertisement;
which marketing source or campaign generated a visit;
whether an advertising interaction subsequently resulted in an enquiry or conversion;
how visitors interact with the Website following an advertisement; and
the overall performance of our advertising activity.
Advertising and measurement cookies are blocked unless you provide consent for them.
Functional cookies may be used to provide optional Website features or remember preferences.
Where a functional technology is not strictly necessary, it will only be activated after you provide the relevant consent.
We use Google Analytics 4 (GA4) to help us understand how visitors use our Website.
Google Analytics may process information relating to your use of the Website, including page views, Website interactions, device and browser information, approximate geographical information, traffic sources and other Website events.
We use this information to analyse Website traffic, understand Website performance and improve our Website and content.
Google Analytics tracking is blocked unless you provide consent to analytics cookies.
Where you provide consent, Google may process information collected through Google Analytics in accordance with its own privacy and data protection terms.
We use Google Ads to advertise our services and measure the effectiveness of our advertising.
Google Ads technologies can help us understand whether someone who interacted with one of our advertisements subsequently visited our Website or completed an action such as submitting an enquiry.
This helps us measure advertising performance and understand which campaigns generate enquiries and other relevant business outcomes.
Google Ads tracking technologies requiring consent are blocked unless you provide the relevant consent.
Where you provide consent, information relating to your interaction with our advertising and Website may be processed by Google in accordance with Google’s own privacy and data protection terms.
We may use other third-party analytics, advertising, conversion measurement or Website performance technologies.
The specific technologies used may change as we change suppliers, advertising platforms or Website functionality.
Where a technology is not strictly necessary, it will remain blocked until you provide the appropriate consent.
Our CookieYes consent system provides current information about cookies and tracking technologies detected and categorised on the Website, including their purpose and duration where this information is available.
This allows the list to remain current as the technologies used on the Website change.
The cookies and similar technologies present on our Website may change as our Website and the services we use are updated.
Rather than maintaining a separate static list that may become outdated, our CookieYes consent management system maintains the current cookie information available to Website visitors.
You can view the current cookies, their categories, purposes and duration through Cookie Settings on the Website.
You can also use Cookie Settings to change your consent choices at any time.
Cookies can be either:
Session cookies, which generally expire when you close your browser; or
Persistent cookies, which remain on your device for a defined period or until you delete them.
The retention period varies depending on the particular cookie and its purpose.
The current duration of individual cookies, where available, can be viewed through the CookieYes Cookie Settings interface on our Website.
You remain in control of non-essential cookies used on this Website.
You can change your preferences or withdraw consent at any time using the Cookie Settings option available on the Website.
You can also configure your web browser to block or delete cookies. Browser controls vary between browsers and devices, so you should refer to the settings or help documentation provided by your browser provider.
Browser controls operate separately from our CookieYes consent system.
Blocking strictly necessary cookies through your browser may affect the operation or security of parts of the Website.
Some information collected through cookies and similar technologies may constitute personal data.
Where this occurs, our processing of that information is also subject to our Privacy Policy and applicable data protection law.
Depending on the location of the Website visitor and the circumstances of the processing, applicable requirements may include:
the data protection laws of the Republic of Albania;
the UK General Data Protection Regulation (UK GDPR);
the UK Data Protection Act 2018;
the UK Privacy and Electronic Communications Regulations (PECR); and
the EU General Data Protection Regulation (EU GDPR) and applicable European electronic privacy rules where those laws apply.
Our approach is to obtain consent before activating non-essential analytics, advertising and tracking technologies.
We provide services primarily to businesses in the United Kingdom and our Website is intended to be accessible to UK visitors.
For UK visitors, our use of cookies and similar technologies is operated with regard to applicable UK data protection and electronic communications requirements, including the UK GDPR and PECR.
Our consent system blocks non-essential analytics and advertising tracking until the visitor has made the relevant consent choice.
Our Website may also be accessed by businesses and individuals located within the European Economic Area (EEA).
Where EU GDPR or applicable European electronic privacy requirements apply to our processing, we handle cookie-related personal data in accordance with those applicable requirements.
Non-essential analytics and advertising tracking remains disabled unless the visitor provides the relevant consent.
UTDS Optimal Choice sh.p.k. is established in Albania.
We process personal data and operate our Website with regard to applicable Albanian data protection and electronic communications legislation.
Where information collected through cookies constitutes personal data, further information about how that information is processed and your applicable rights is provided in our Privacy Policy.
Some of the technology providers we use operate internationally.
As a result, information collected after you provide consent may be processed in countries outside Albania, the United Kingdom or the European Economic Area.
Where personal data is transferred internationally, appropriate legal mechanisms and safeguards will be used where required by applicable data protection law.
Further information concerning the processing and international transfer of personal data is provided in our Privacy Policy and in the privacy information provided by the relevant third-party service provider.
Third-party services used on our Website operate under their own privacy and data protection terms.
This includes services provided by organisations such as Google.
We recommend reviewing the privacy information provided by relevant third-party providers if you would like further information about how they process information received through their technologies.
Our use of a third-party service does not override your cookie choices on our Website. Where consent is required for a third-party tracking technology, our consent system is configured to prevent that technology from operating until the relevant consent has been provided.
We may update this Cookie Policy when:
the cookies or technologies used on our Website change;
we introduce or remove third-party services;
our Website functionality changes;
our data processing practices change; or
changes to applicable law or regulatory guidance require an update.
The date at the top of this page indicates when the policy was last updated.
Where a material change affects the basis on which you previously provided consent, we may ask you to make your cookie choices again.
If you have questions about our use of cookies, tracking technologies or personal data, please contact us:
UTDS Optimal Choice sh.p.k.
Rruga Asim Vokshi
Tirana
Albania
Email: contact@utds.al
For more information about how we collect, use, store, share and protect personal data, please read our Privacy Policy.
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