City Dental had tried Google Ads in the past and had a poor experience. Low volumes of expensive leads for the wrong type of enquires. Â
We turned this struggling account into a profitable investment.
About the client
City Dental Clinic is led by Ersted Muço, an Oral and Maxillofacial Surgeon, providing professional dental care to both local and international patients. The clinic focuses on dental tourism, attracting patients from overseas who are looking for high-quality dental treatment.
Challenge
Improve Lead Quality
Attract more relevant potential patients through Google Ads.
Track Every Enquiry
Understand where leads are coming from and how they interact.
Track WhatsApp Leads
Measure enquiries coming directly through WhatsApp.
Improve Campaign Performance
Use better data to make informed optimisation decisions.Discovery & Audit
Audited the Google Ads account around the clinic’s treatments and international search terms to understand demand, competition and lead quality.
Strategy & Planning
Built a targeted strategy around priority treatments and international markets, focusing spend on patients most likely to enquire and travel for treatment
Tracking & Campaign Setup
Set up WhatsApp tracking and campaign conversion tracking to identify where enquiries were coming from and which campaigns were generating valuable leads.
Ongoing Management & Optimisation
Continuously monitoring search terms, markets, campaigns and lead quality, using performance data to refine targeting and improve results.
Reporting & Analysis
Regular reporting on campaign performance and lead quality, giving the clinic a clearer view of which campaigns were generating valuable international enquiries.
The WhatsApp lead tracking, is just perfect"
Results
125% increase in leads inthe first 3 months.
Increase in lead quality to over 70% being high value enquiries.
WhatsApp tracking & attribution to optimise these enquiries.
Salesforce
