How do I add multiple asset groups in one campaign?
If your campaign is already live, follow these steps to expand it: Select the Campaign: Log in to Google Ads and click on the Performance Max campaign you wish to edit. Navigate to Asset Groups: In the left-hand page menu, click the Campaigns > Asset groups tab. Create New: Click the button. Define the Theme: […]
Where is the asset group performance report?
The Asset Group Performance Report is the central place to monitor how well the different creative components (headlines, descriptions, images, videos) within your Performance Max (PMax) campaign are performing. This report is essential for optimising your campaign’s creative elements. Step-by-Step Guide Step 1: Navigate to Your Performance Max Campaign Sign in to your Google Ads […]
How do I upload video assets to a PMax campaign?
Videos are a critical asset for Performance Max, as they are used to generate ads across YouTube, the Display Network, and Discovery feeds. Unlike images, you cannot upload video files directly to Google Ads; they must first be uploaded to YouTube. Phase 1: Upload to YouTube (Prerequisite) Create/Log in to a YouTube Account: Ensure you […]
How do I upload image assets to a PMax campaign?
Image assets are vital for PMax as they allow Google’s AI to create visually rich ads across the Display Network, YouTube, Discover, and Gmail. You upload images within the Asset Group during campaign setup or later editing. Step-by-Step Guide Step 1: Access the Image Editor In the Images section of the Asset Group editor, click […]
How do I create a new Performance Max campaign?
Performance Max (PMax) is a goal-based campaign type in Google Ads that allows you to access your entire Google Ads inventory (Search, Display, YouTube, Gmail, Discover, and Maps) from a single campaign. It uses machine learning to optimise bids and placements to drive conversions. Step-by-Step Guide Step 1: Start a New Campaign Sign in to […]
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