How do I track form submissions as conversions?
To track a lead form, you must first create the “Action” in Google Ads and then “fire” the signal from your website when a user hits the submit button. Step 1: Create the Conversion Action in Google Ads Navigate to Goals: Click Goals > Conversions > Summary. Create New: Click the blue + Create conversion […]
Where do I find the conversion ID and label?
The Conversion ID and Conversion Label are two unique pieces of data essential for setting up Google Ads conversion tracking using Google Tag Manager (GTM) or third-party platforms. The Conversion ID is unique to your entire Google Ads account (often prefixed with AW-), while the Conversion Label is unique to each individual conversion action (e.g., […]
How do I add a new conversion action?
Adding a new conversion action is how you tell Google Ads exactly what successful action you want to track on your website (e.g., a phone call, a form submission, or a purchase). This is fundamental for using automated bidding strategies like Target CPA. Step-by-Step Guide Step 1: Navigate to Conversion Settings Sign in to your […]
How do I verify that the tag is firing correctly?
Verifying that the Google tag is firing correctly is essential for accurate conversion tracking and data collection. The most reliable tool for this is Google Tag Assistant, which works alongside the Preview and Debug mode in Google Tag Manager (GTM). Here are the step-by-step methods for verifying your tag installation. Google Tag Assistant is the […]
How do I install the Google tag on my website?
Installing the Google tag (also known as gtag.js or the Global Site Tag) on your website is the foundational step for tracking conversions in Google Ads and measuring activity in Google Analytics. Google Tag Manager is a container that holds all your individual tags (Google Ads, Analytics, Facebook Pixel, etc.). You install the GTM code […]
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