How do I change the attribution model?
In the current Google Ads interface, you are generally choosing between two options: Data-Driven Attribution (DDA) and Last Click. Step-by-Step Instructions Open Goals: Click the Goals icon (bullseye) in the left navigation menu. Summary Page: Under Conversions, click Summary. Select Action: Click the name of the specific Conversion Action you want to edit. Edit Settings: […]
How do I edit a conversion window length?
You can adjust these settings for each individual conversion action. Changes will apply to all future data recorded. Step-by-Step Instructions Navigate to Goals: Click the Goals icon (bullseye) and select Conversions > Summary. Select the Action: Click the name of the specific conversion you want to modify (e.g., “Purchase” or “Lead Form”). Enter Edit Mode: […]
How do I check for duplicate conversion tracking?
In 2026, the two primary ways to catch duplicates are by analyzing the Repeat Rate in the interface and using Segmented Reporting. 1. The “Repeat Rate” Indicator The Repeat Rate tells you how many conversions are recorded, on average, for every unique person who converts. Go to Goals > Conversions > Summary. Look for the […]
How do I mark a conversion as secondary?
You can change this setting at any time, but doing so will immediately change how Google’s Smart Bidding treats that specific data point. Step-by-Step Instructions Open Goals: Click the Goals icon (bullseye) in the left-hand navigation menu. Go to Summary: Under the Conversions dropdown, select Summary. Locate the Goal: Find the conversion goal category (e.g., […]
How do I check if enhanced conversions are working?
Verification happens in two stages: Real-time validation (to see if the data is firing) and Interface reporting (to see if Google is accepting and matching that data). Step 1: Real-Time Validation via Tag Assistant This is the “Developer Method” to ensure your tags are actually picking up user data (like email or phone) when a […]
How do I import offline conversions from Salesforce?
This process requires a three-way alignment between Google Ads, your Website, and Salesforce. Step 1: Technical Prerequisites Before linking, you must ensure your website is passing the GCLID (Google Click ID) into Salesforce. Salesforce Setup: Your Salesforce Admin must create a custom text field named GCLID (API name: GCLID__c) on both the Lead and Opportunity […]
How do I import conversions from Google Analytics 4?
To import these actions, you must first ensure that the two platforms are talking to each other through a linked connection. Step 1: Link Accounts via Data Manager In 2026, all product linking is centralized in the Data Manager. Open Data Manager: Click the Tools icon in the left-hand menu and select Data manager. Connect […]
Why are conversions not recording in Google Ads?
When conversions stop or never start recording, it’s rarely just a “glitch” it’s almost always a breakdown in the technical path between the user’s click and your server. Why Are Conversions Not Recording? If you are seeing clicks and spend but zero conversions in your reports, follow this “Outside-In” diagnostic path to find the break. […]
How do I track phone calls from landing pages?
Dynamic Number Insertion works by placing a small piece of JavaScript on your landing page. When a visitor arrives via a Google Ad click (detected by the gclid or wbraid parameter), the script automatically swaps your static business number with a unique Google Forwarding Number (GFN). Step 1: Create the Website Call Conversion Navigate to […]
How do I track phone calls from ads?
To track calls accurately in 2026, you must first enable Call Reporting at the account level.This allows Google to use Google Forwarding Numbers (GFNs) temporary numbers that redirect to your business while capturing data like duration and area code. Step 1: Enable Account-Level Call Reporting Click the Admin (gear icon) in the bottom left. Select […]
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