How do I preview my ad without affecting impressions?
Searching for your own ad directly on Google is strongly discouraged. Every time your ad appears, it counts as an impression against your campaign performance. If you see the ad but don’t click it, you artificially lower your Click-Through Rate (CTR), which can negatively impact your Quality Score and tell Google the ad is less […]
How do I check why my ad is disapproved?
A Disapproved status means your ad, asset, or landing page violates one or more of Google Ads’ advertising policies and is currently ineligible to run. Finding the exact reason is the first step to fixing the issue. Step 1: Locate the Disapproval Reason The quickest and most direct way to find the reason is to […]
How do I add a lead form extension?
The Lead Form Asset (formerly Lead Form Extension) allows users to submit information (like their name, email, and phone number) directly through a form linked to your search ad, without having to navigate to your website first.This makes the lead capture process fast and frictionless. Lead Form Assets are highly effective for businesses seeking qualified […]
How do I add a call extension with call tracking?
Call Assets (formerly Call Extensions) allow potential customers to call your UK business directly from your ad, particularly on mobile devices.Call Tracking is the critical feature that uses a Google Forwarding Number (GFN) to measure these calls as conversions, linking them back to the exact campaign, ad group, and even keyword that generated the call. […]
How do I add sitelink extensions to a campaign?
Sitelink Assets (formerly called Sitelink Extensions) provide users with additional clickable links beneath your main ad text, directing them to specific, valuable pages on your website (e.g., pricing, hours, specific product categories).This makes your ad bigger and significantly improves your ad’s visibility and Click-Through Rate (CTR). Sitelinks can be added at the Account, Campaign, or […]
How do I upload image extensions?
Image Assets (formerly known as Image Extensions) add rich, relevant visuals next to your search ads, helping them stand out on the Google Search Results Page (SERP). Using high-quality, relevant images can significantly increase your Click-Through Rate (CTR). Here is the step-by-step process for uploading them and the essential specifications for UK advertisers. Step 1: […]
Where do I view ad strength ratings?
The Ad Strength rating is a critical diagnostic tool used by Google Ads specifically for Responsive Search Ads (RSAs). It shows you how well your ad creative follows Google’s best practices for optimal performance, mainly focusing on the quantity, diversity, and relevance of the headlines and descriptions you provide. Here is where you can find […]
How do I edit live ad text?
Editing a live Responsive Search Ad (RSA) is a straightforward process, but it is important to understand what happens when you make a change. Unlike the old Expanded Text Ads, you don’t typically edit a single line of static text; instead, you manage the pool of assets (headlines and descriptions) that Google uses to build […]
How do I pin headlines in a Responsive Search Ad?
Pinning is a feature that allows you to control exactly where a specific headline or description appears in your Responsive Search Ad. By default, Google’s AI can show your assets in any order. Pinning ensures that critical information, like your brand name or a required disclaimer, always shows up in the right place. Here is […]
How do I create a Responsive Search Ad?
How to Create a Responsive Search Ad (RSA) in Google Ads Responsive Search Ads (RSAs) allow you to create an ad that adapts to show more relevant messages to your customers. You provide up to 15 headlines and 4 descriptions, and Google’s machine learning then tests different combinations to figure out which ones perform best […]
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