If you’re looking to grow your plumbing company in the United Kingdom, having an effective website design and running local service ads are two of the most important things to focus on.
With more consumers going online to find local plumbing companies, having a user-friendly website that ranks high in search engines is crucial for reaching new customers. Pair that with targeted local service ads to increase your plumbing company’s visibility and you have a solid online marketing strategy that can significantly grow your business.
It’s one of the finest strategy to build your plumbing company from scratch or little tinkering to your “already-built” website & marketing strategy will help you compete even with finest corporates.
Looking to grow your Plumbing Company?
Website Design for Plumbing Companies
Do you know? 2 in 3 people looking for service, search online before making a decision and the remaining 1% depend on referrals. Your website is often the first interaction that potential new customers will have with your plumbing company.
Having a professionally designed, mobile-friendly website that showcases your services and makes it easy for visitors to contact you or book appointments online is essential. Here are a few website design tips for plumbing companies looking to grow their business:
- Optimise for local SEO – Include your service areas, city and keywords throughout your site to improve your local search rankings. This makes it easier for customers nearby to find your plumbing company online.
- Prominently feature your services – Make it clear the types of plumbing services you provide upfront on your website. This shows customers what you can offer them and focuses your site on your core offerings.
- Include customer testimonials – Build trust and credibility by featuring positive customer reviews and testimonials on your site. This gives prospective customers assurance that others have had good experiences using your plumbing company’s services.
- Allow online booking – Having an online booking system makes it easy for customers to schedule appointments on their own time. This improves customer convenience and can increase bookings for your plumbing company.
- Optimised contact forms – Include contact forms throughout your site making it easy for visitors to get in touch by phone, email or booking a service call. Quick and easy contact leads to more customer conversions.
- Mobile responsive design – Ensure your website is optimized for mobile devices. With over 50% of web traffic now coming from mobile, having a mobile-friendly site is key.
By focusing your plumbing company website design on these key elements, you can ensure customers in your service area can easily find and contact you to grow your business.
Local Service Ads for Plumbing Companies
Along with a proper website design, running local service ads can significantly boost your plumbing company’s visibility and find new local customers searching for a plumber in your area. Local service ads allow you to target your ads by custom locations to reach your ideal potential customers.
Some of the most effective local service ads options for plumbing companies include:
- Google Local Service Ads – You can run Google Local Service Ads targeting specific cities or postcodes to reach customers exactly in your plumbing company’s service areas. You will be charged only for the leads you receive and cost effective as well.
- Facebook Ads – Hyper targeted Facebook Ads leveraging location and demographic data help you reach local homeowners in need of a plumber. You can geo-fence your ads around your plumbing company’s service area.
- Local business directories – Claiming and optimising your business listings on directories helps improve your local SEO and visibility for relevant local searches.
- Community sponsorships – Sponsoring local sports teams, schools and events gets your plumbing company’s name out there in the community in a positive light, leading to local business growth.
The key is to consistently run and track these local service ads to see which perform best in generating calls, form fills and new customer bookings. With the right ads targeted to high-intent local audiences, you can continually attract new plumbing customers in your area.
Driving Growth for Your Plumbing Company
As a plumbing company in the United Kingdom, an optimized website design and targeted local service ads are two of the best ways to find new customers and grow your business.
For example, research by the Chartered Institute of Plumbing and Heating Engineering (CIPHE) shows the plumbing company industry in the United Kingdom generates £4.3 billion in revenue annually as of 2023, presenting major business growth opportunities.
With over 298,000 active plumbing companies in the United Kingdom as of 2023, standing out takes an effective online presence and stellar service. Use these tips to boost your plumbing company and become the leading provider in your area.
Focusing on Great Customer Service
Once you’ve grown your plumbing company through effective website design and local service ads, providing excellent customer service is key to retaining those new customers and keeping your business thriving.
Here are some tips for plumbing companies to deliver great service that keeps customers happy:
- Be on time – Customers value promptness. Doing your best to always arrive on schedule for appointments shows them they can rely on your plumbing company.
- Be transparent with pricing – Clearly explain your rates and avoid surprise charges. Customers will appreciate upfront pricing.
- Keep the work area tidy – Take care to protect the customer’s property and clean up thoroughly after completing the work.
- Offer maintenance plans – Proactively reach out about maintenance service plans to catch minor issues before they become huge problems.
- Follow up after service calls – Check in after a few days to ensure the customer is satisfied and see if anything else is needed.
- Respond promptly to inquiries – Answer phone calls quickly and respond to online inquiries within 24 hours whenever possible.
- Seek customer feedback – Ask for reviews and testimonials that you can feature on your plumbing company’s website and social media. This builds trust with prospective customers.
- Invest in training – Continually train your technicians on the latest plumbing codes and service techniques to deliver solutions promptly and correctly.
Delivering exceptional service quality and prioritising customer satisfaction will help generate many repeat customers and referrals. Word-of-mouth remains one of the most powerful marketing tactics for local service businesses like plumbing companies. Consistently exceeding customer expectations is what will keep them coming back and spreading the word about your business.
How UTDS Optimal Choice Can Help You?
For plumbing companies looking for expert assistance with website design and online advertising, UTDS Optimal Choice is the digital marketing and advertising agency that can help.
We specialize in crafting high-converting websites optimised for lead generation and search rankings. Our team can handle everything from site architecture and calls-to-action to technical SEO integration. UTDS Optimal Choice also manages ad campaigns across Google, Facebook and more to get your services in front of qualified local audiences.
With our data-driven approach, we can help build your online presence and connect you with customers searching for a plumber in your area. Our services can save you time while leveraging proven marketing tactics to grow your plumbing company. Consider teaming up with a digital marketing partner like UTDS Optimal Choice to reach your business goals faster.
The cost can depend on the complexity and functionality you need. Many factors like design, copywriting, integration with booking systems, and custom features impact cost.
Focus on including your service city/area, business name, address and phone number throughout the site. Also use local keywords and create location-specific content like “Top Plumbers in Manchester”.
You should see an increase in calls and leads within the first 1-2 months. Local service ads take consistency, tracking key metrics and optimizing over time for the best results.
1-2 times per week is ideal. Mix educational content, behind the scenes photos, updates on new service areas, and promotions to provide value without being overly promotional.
Easy contact forms, prominent calls-to-action, mobile responsiveness, page speed, and clear showcasing of service areas and offerings. Chatbots and online booking can also improve conversion rates.
