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Role of Technical SEO in Search Engine Ranking

Is your website invisible? Technical SEO fixes crawl errors & gets you seen in search engine results page. Learn how!

You’ve probably heard a lot about SEO (Search Engine Optimization) and how it can help your website rank higher on Google and other search engines. But have you ever wondered what exactly goes on behind the scenes to make this happen? That’s where Technical SEO comes into play!

Role Of Technical SEO In Search Engine Ranking

What is Technical SEO?

Technical SEO refers to all the technical aspects and optimizations of a website that help search engines easily crawl, understand, and rank its content. It’s like making sure your website is speaking the same language as search engines so they can properly “read” and evaluate your pages. Check our short guide about “what is technical seo?” to know more

Why is Technical SEO Important?

Search engines like Google use complex algorithms to decide which websites should rank for different searches. A big part of these algorithms focuses on technical factors – things like site speed, mobile-friendliness, security, and code quality. If your website doesn’t meet their technical standards, it won’t matter how great your written content is – the search engines simply won’t be able to properly access and understand it. 

That’s why nailing Technical SEO is so crucial. It ensures that when Google’s little web bots (called “crawlers“) visit your site, they can easily navigate through all the pages, quickly load the content, and clearly interpret what each page is about. This paves the way for your awesome written content to then be fully appreciated and ranked accordingly.

Key Components of Technical SEO

There are different technical elements that come into play for SEO, but some of the biggest ones include:

WebSite Speed: How quickly your pages load is a huge ranking factor, since slow sites frustrate users. Optimizing images, leveraging browser caching, and enabling compression can really speed things up.

Mobile Optimization: With most web traffic now coming from mobile devices, having a mobile-friendly and responsive web design is critical for user experience and rankings.  

Security (HTTPS): Google gives preference to secure websites using HTTPS encryption over standard HTTP. Getting an SSL certificate is an easy SEO win.

Structured Data: This code helps search engines better understand your content and display rich snippets, increasing your visibility.

Crawlability: Making sure Google can easily discover and “crawl” all your pages through clean URLs, sitemaps, and avoiding obstacles like broken links.

Technical SEO may sound complicated, but a lot of it comes down to following web development best practices and making your site run smoothly. And the payoff of higher rankings makes it all worthwhile!

Implementing Technical SEO

 Here’s a simple checklist to get you started: 

  • Test your website speed using tools like Googles PageSpeed Insights and work on optimizing resources like images, JavaScript, and CSS files.
  • Ensure your website is mobile responsive by running Google’s Mobile Friendly Test.
  • Set up HTTPS with an SSL certificate from a trusted provider.
  • Use structured data markup (like Schema.org) to enhance your listings.
  • Fix any broken links, update your XML sitemap, and set up redirects.
  • Use Google Search Console to monitor your site’s technical health.

Even taking small steps to improve these technical elements can give your SEO a serious boost!

How can we help you?

At UTDS Optimal Choice, we understand the critical role Technical SEO plays in ensuring your website is easily discoverable and provides an optimal user experience. Our team offers comprehensive Technical SEO services to boost your search visibility and organic performance. 

We begin with an in-depth site audit to identify any technical issues impacting your crawlability, indexability, and rankings. Our audits evaluate areas like site architecture, mobile-friendliness, page speed, security implementation, XML sitemaps, duplicate content, and structured data.

For businesses lacking technical resources, we provide full-service implementation carried out by our skilled developers. This includes hands-on coding, testing, deployment, and integration with analytics tools for complex site-wide optimizations.

We have specialized expertise to ensure your site meets all technical criteria and earns maximum organic traffic and engagement. Whether you need auditing, strategic consulting, implementation services, or continual management, we’re ready to optimize your technical performance. Reach out today to discuss elevating your SEO success.

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