Four years ago, GCM had the services and expertise to compete nationally, but their online presence was holding the business back.
About The Client
Generator Control & Maintenance Ltd (GCM) is a UK-based generator services company providing specialist generator installation, maintenance and testing solutions. The company supports commercial clients across the UK, helping businesses maintain reliable backup power for critical operations.
Challenge
Redesign the Website
Rebuilt the website into a responsive site that clearly showcases GCM’s services.
Increase National Visibility
Improve GCM’s visibility across the UK for customers searching for generator services.Get to Know
We understood GCM’s generator services, including maintenance and installation, and carried out market research across the UK.
Planning
With a nationwide audience in mind, we created a structured SEO plan, starting with local visibility before scaling GCM’s reach across the UK.
Implementation
We delivered the plan month by month, building GCM’s visibility and authority to reach the positions they hold today.
Ongoing
Each month, we reviewed what was working and adapted the strategy to changes in the market, ensuring the SEO work continued to deliver for GCM.
Results
GCM now ranks in positions 1–3 nationally across the UK for their main services, while maintaining strong local rankings across major cities. This increased visibility has helped generate 500% more leads than when we first started working with them.
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