Generator Control & Maintenance – National Generator Company +500% Leads

Four years ago, GCM had the services and expertise to compete nationally, but their online presence was holding the business back.

We rebuilt their digital foundation and developed a long-term SEO strategy that changed how GCM was found, presented, and positioned across the UK.

About The Client

Generator Control & Maintenance Ltd (GCM) is a generator services company providing specialist solutions across the UK.

When we first began working with GCM, the business had strong services but a weak digital presence, with an outdated, unresponsive website with little visibility for important industry searches.

They needed a website that could properly represent the business and an SEO strategy capable of building visibility beyond their local market.

“We wanted a stronger, more reliable website that could support our business and help us reach a wider audience.”

Charlotte Robertson

Director

Customer's Ask

Building a stronger online platform to support national growth

GCM needed a robust website that could properly represent the business and support everything they needed to achieve online. Their existing website was outdated, difficult to use across devices, and did not clearly communicate the full range of services they provided. Alongside improving the website, GCM needed to become more visible when potential customers across the UK searched for their services.

Redesign the Website

Replace the outdated website with a stronger platform built around the business.

Make Every Service Clear

Help customers quickly understand what GCM provides.

Improve Mobile Experience

Make the website easy to use across mobile and desktop devices.

Increase National Visibility

Reach more customers searching for generator services across the UK.

Complete Website Redesign

We redesigned GCM’s website from the ground up, creating a platform structured around their services and industry requirements. The new website was made fully responsive across mobile and desktop devices, with clearer navigation and a structure that helps potential customers quickly find the services they need and contact GCM.

National SEO Strategy

Alongside the website redesign, we developed and continuously implemented an SEO strategy focused on increasing GCM’s visibility across the UK. Through ongoing optimisation across the website, we helped GCM move from limited online visibility to top 3 national rankings across the UK for their main services, while also achieving number 1 local rankings in many cities.

"We love working with the team as they are so helpful and really try to understand what we need and want."

Charlotte Robertson

Director

Results

The combination of a new website and continued SEO strategy transformed GCM’s online presence.
From having little to no visibility for their key searches, GCM now achieves number 1–3 rankings nationally across the UK for its main services, while maintaining strong local rankings across many cities.
This increase in visibility translated directly into business growth, with GCM receiving 500% more leads compared with when they first approached us. The work helped the company grow from a small family business into a recognised market leader with a strong presence across the UK.

"Brilliant company and helpful in understanding our needs."

Charlotte Robertson

Director

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