City Dental — Driving 125% More Leads Through Google Ads & WhatsApp Lead Tracking

For City Dental, getting more leads was only part of the goal. The clinic needed to know that the enquiries coming through Google Ads were relevant and, importantly, be able to track them properly, including those coming through WhatsApp.

We focused on improving both sides of the campaign so City Dental could generate more enquiries while having a clearer view of the leads behind them.

About the client

City Dental Clinic is led by Ersted Muço, an Oral and Maxillofacial Surgeon, providing dental care to patients looking for professional treatment. When the clinic contacted UTDS, they were unhappy with the quality of leads and lack of effective tracking from their previous Google Ads provider. They needed a strategy that could attract more relevant enquiries while giving them a clearer understanding of where their leads were coming from.

"I was not pleased with the first company because of lead quality and lead tracking. I heard about this company through a friend of mine. He suggested this company for their professionalism."

Ersted Muço

Founder/Oral and Maxillofacial Surgeon

Customer's Ask

Generating better leads with tracking they could rely on

City Dental wanted to improve the quality of enquiries coming through their Google Ads campaigns rather than simply increase the number of leads. They also needed reliable tracking to understand which enquiries were coming from their campaigns and which were actually valuable to the clinic. With better lead quality and clearer tracking in place, the goal was to make more informed decisions and improve campaign performance.

Improve Lead Quality

Attract more relevant potential patients through Google Ads.

Track Every Enquiry

Understand where leads are coming from and how they interact.

Track WhatsApp Leads

Measure enquiries coming directly through WhatsApp.

Improve Campaign Performance

Use better data to make informed optimisation decisions.

Google Ads Campaign Optimisation

We reviewed City Dental’s existing Google Ads campaigns and analysed the quality of the enquiries they were receiving. We then refined the campaign structure and targeting to focus on more relevant searches and potential patients.

WhatsApp Lead Tracking

One of the main requirements was being able to accurately track enquiries coming through WhatsApp. We implemented WhatsApp tracking to give City Dental better visibility into these conversations and understand which campaigns were generating valuable enquiries.

Data-Driven Campaign Management

With improved tracking in place, we could better understand campaign performance and use the data to guide ongoing optimisation. This allowed us to focus on the enquiries that mattered rather than measuring success purely through clicks or lead volume.

"A very positive experience till now, serious people, professionals and people who listen carefully to what you say, what you need and what you think! The WhatsApp lead tracking, is just perfect"

Ersted Muço

Founder/Oral and Maxillofacial Surgeon

Results

By implementing our Google Ads strategy alongside WhatsApp lead tracking, City Dental achieved a 125% increase in leads compared with before working with UTDS. The focus was not simply on generating more enquiries, but on attracting more relevant potential patients and improving the quality of the leads coming through.
The WhatsApp tracking also gave the clinic a clearer view of where their enquiries were coming from and which campaigns were generating valuable leads.
This allowed us to make better optimisation decisions and build a stronger foundation for continued Google Ads performance.

"Till now a perfect experience, professional people, loyal people, respectful people, hardworking people! Respect for Richard as a professional and as a human!"

Ersted Muço

Founder/Oral and Maxillofacial Surgeon

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