How do I create a consistent design across my website?

A consistent website design helps visitors understand how your website is organised and recognise that all pages belong to the same brand. Consistency comes from using the same design rules across pages, rather than making every page look identical.

1. Set your basic design rules

Decide on the core elements before designing individual pages.

Define:

Brand colours
Fonts
Heading styles
Button styles
Spacing
Image styles
Icon styles

Record these choices so they can be applied consistently throughout the website.

2. Keep navigation consistent

Use the same main navigation across your pages.

Visitors should not have to learn a different menu every time they open a new page.

Keep elements such as the:

Header
Main navigation
Logo
Contact or primary action
Footer

consistent throughout the website.

3. Use the same typography system

Set consistent styles for headings and body text.

For example:

H1: Main page heading
H2: Section heading
H3: Subsection heading
Body: Main content

Avoid changing fonts, sizes or heading styles simply because a particular page has a different layout.

4. Use buttons consistently

A button that performs the same type of action should generally look the same across the website.

For example, if your primary action is Request a Quote, use the same button style wherever that action appears.

This helps visitors recognise important actions without having to work out what each button means.

5. Use consistent spacing and layouts

Set common rules for:

Page margins
Section spacing
Text spacing
Content width
Image placement

You can still create different page layouts, but the underlying spacing and alignment should follow the same design system.

6. Keep images and graphics compatible

Use a consistent approach to photography, illustrations, icons and other visual elements.

For example, avoid mixing several unrelated illustration styles or image treatments unless there is a clear design reason.

7. Check every page together

Once the website is designed, review the pages side by side.

Look for differences in:

Colours
Fonts
Buttons
Navigation
Spacing
Images
Headings
Footer design

Fix inconsistencies that could make the website feel disconnected.

Last Updated 2nd February 2026.

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