How do I block traffic from outside the UK?
To ensure your ads for businesses like UTDS Optimal Choice only show within the United Kingdom and block all traffic from other countries, you need to use a combination of Location Targeting and Location Options settings. This method prevents your ads from serving to users who are physically located outside the UK or who are […]
How do I set location exclusions in Performance Max?
Setting Location Exclusions in a Performance Max (PMax) campaign is essential for ensuring your ad budget (e.g., for UTDS Optimal Choice’s UK service) is not wasted on clicks from regions you cannot serve. Unlike other exclusions, PMax location exclusions are handled in the same way as standard Search campaigns, allowing you to prevent your ads […]
How do I add audience signals to a PMax campaign?
Audience Signals are crucial for Performance Max (PMax) campaigns because they guide Google’s automated system toward the users most likely to convert, accelerating the learning phase and improving efficiency.Since PMax is a highly automated campaign, you don’t use audience lists for targeting (like you would in Search campaigns), but rather as a signal for the […]
How do I target returning visitors with remarketing lists?
Targeting returning visitors is a highly effective way to re-engage users who have already shown interest in your business (like UTDS Optimal Choice). This is achieved by creating Remarketing Lists in Google Analytics or Google Ads and then applying those lists to your campaigns. The process involves two main stages: Creating the Audience List and […]
How do I exclude specific devices?
To exclude an entire device type (like all mobile phones or all tablets) from a Search, Display, or Video campaign, you must set the Bid Adjustment for that device to 100%. This is the only method to completely opt-out of a device type, as a 100% adjustment overrides your base bid, making your ad ineligible […]
How do I make ads run only during business hours?
To make your Google Ads run only during specific times, such as your UK business hours, you need to set up an Ad Schedule (also known as dayparting). This is done at the Campaign Level and prevents your ads from being eligible to show outside the times you specify. Using ad scheduling is crucial for […]
Where is the ad schedule editor?
The Ad Schedule editor, often called “Dayparting,” is where you specify the exact days of the week and times of day you want your ads to be eligible to show. This feature is managed at the Campaign level. Step-by-Step Guide to Ad Schedule Step 1: Navigate to the Campaign Sign in to your Google Ads […]
How do I change the language targeting for a campaign?
Setting your language targeting ensures your ads are shown to potential customers who use Google products and visit websites in the languages they understand. This is critical for making your ad copy relevant. Language targeting is managed at the Campaign level. Step-by-Step Guide to Changing Language Targeting Step 1: Navigate to Campaign Settings Sign in […]
How do I exclude certain towns or regions?
Excluding specific towns or regions is a crucial step in managing your ad spend, especially for local businesses. This ensures your ads are not shown to people outside your service area, thereby focusing your budget on the most relevant audience. Step-by-Step Guide to Excluding Locations Step 1: Navigate to Campaign Settings Sign in to your […]
How do I set location targeting by postcode radius?
Radius targeting is the perfect way to reach customers within a certain distance of your shop, office, or service centre. In the UK, you can use a postcode (or postcode area) as the central point for your radius. Step-by-Step Guide Step 1: Navigate to Campaign Settings Sign in to your Google Ads account. In the […]
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