How do I view device-level performance?

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How do I view device-level performance?

Viewing performance data broken down by device (computers, mobile phones, and tablets) is critical for understanding where your budget is best spent and for setting strategic bid adjustments.

Step-by-Step Guide

Step 1: Navigate to the Campaign or Ad Group Level

Sign in to your Google Ads account.
In the left-hand navigation menu, click Campaigns or Ad groups. (You must select a campaign or ad group to view its device data).

Step 2: Segment the Data by Device

Look for the Segment button located directly above the statistics table.
Click Segment, then hover over Device.
Select Device from the sub-menu.

Step 3: Review the Device Breakdown

Your main data table (e.g., the Campaigns table) will now expand, showing multiple rows for each campaign one for Computers, one for Mobile phones, and one for Tablets.
Review key metrics like Cost, Conversions, and Conversion Rate side-by-side for each device type to identify performance differences.

Last Updated 2nd February 2026.

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