How to Add Negative Keywords to One Campaign
Adding Manually via the Keywords Menu (Bulk Input)
This is the fastest method if you have a list of terms ready.
Navigate to Keywords: In your Google Ads account, click on Campaigns in the left-hand menu, and then click Audience, Keywords, and Content > Keywords.
Select Campaign: Click on the specific Search Campaign you want to update (e.g., “Test Search Campaign”).
Go to Negative Keywords: In the sub-menu that appears above the data table, click the Negative keywords tab.
Initiate Add: Click the “+ Negative Keywords” button to add a new negative keyword list.
Choose Destination: Select ‘Campaign level’ or ‘Ad group level’ from the options.
Campaign Level (Recommended): This applies the negative keyword to every Ad Group in the selected campaign.
Ad Group Level: This applies the negative keyword only to a specific Ad Group.
Input Keywords: Enter or paste your list of negative keywords, one per line. Use the correct syntax to define the match type:
Broad: free plumber courses
Phrase: “cheap plumber jobs”
Exact: [plumbing salary]
Save: Click Save.
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