Deleting an old campaign is a permanent action, so it must be done safely to ensure you don’t lose valuable historical data or disrupt your current strategy.
The safest approach is to Pause it first and Export the data before you Remove it.
Here is the detailed, step-by-step guide on how to safely delete an old campaign:
Step 1: Pre-Deletion Checks (Pause and Export)
Before permanently removing a campaign, you must secure its data and confirm it’s truly obsolete.
1.1 The Pause vs. Remove Rule
1.2 Export and Backup Data
Historical data is critical for budgeting and forecasting future campaigns. While Google keeps the data, having a local copy is a good backup.
Select Date Range: Inside the campaign, select a date range filter that covers the campaign’s entire lifetime (e.g., ‘All time’).
Download Report: Click the Download icon ($\text{\textdownload}$) above the main data table.
Choose Format: Select Google Sheets or .csv format and download the full campaign performance report.
Step 2: Delete the Campaign (The Final Step)
Once you have paused and exported the data, you can proceed with the permanent removal
.
Navigate to Campaigns: In your Google Ads account, click on Campaigns in the left-hand menu.
Select Campaign: Check the box next to the campaign you wish to delete.
Access Edit Menu: Click the Edit drop-down menu that appears above the table.
Select Remove: Click Remove.
Confirm Permanence: Google will display a final warning asking you to confirm the permanent removal. Click Confirm.
The campaign will now disappear from your main view (which typically filters to ‘All enabled’ and ‘All but removed’ by default).
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