As the world have started to become more digital and getting advanced to web 3.0, so does our marketing efforts. For marketers and advertisers who spend a lot of time thinking about digital marketing and trying new strategies. It’s no wonder that the impact of Artificial Intelligence (AI) has started increasing its base steadily in the marketing and the advertising domain.
Today, we use artificial intelligence for various purposes like monitoring social media accounts, advertising services that target specific audiences with targeted ads, platforms for integrating advertising campaigns into a website or app, and more importantly the search engine etc…
As more companies have started to utilize Artificial Intelligence (AI) and Machine Learning (ML) algorithms for advertising purposes, the demand for Artificial Intelligence (AI) advertisers has only increased.
So here’s an overview of How AI is shaping the Future of Advertising?;
How AI is shaping the Future of Advertising?
What is Artificial Intelligence (AI) advertising?
Artificial Intelligence (AI) is here to stay as the go-to marketing tech in the future. From machine learning to advanced AI integration, the trends and usage patterns of today’s top brands and influencers are already patterned around AI.
In its early stages, AI was mainly designed to do basic tasks such as keyword research, generating ads, tagging pages with keywords, and serving ads based on keywords in a campaign.
As AI continues to take on traditional advertising giants, the pace of change in data analysis and machine learning have made it possible for brands to target their audience with precise and relevant ads to increase the probability of sale.
This has effectively cut out the old gatekeeper approach and replaced it with AI-driven algorithms that give users better results at an affordable monetary cost. While this may seem like an almost revolutionary development, there are still many big challenges ahead.
The rise of Artificial Intelligence (AI) in advertising
Artificial Intelligence (AI) is quickly becoming a crucial part of online advertising. A number of social media platforms and search engines are now capable of running Artificial Intelligence (AI) algorithms in real time and giving advertisers insight into their customers’ needs and wants.
With this kind of data, advertisers can create ads that target the people they need to serve, including those who viewed a certain number of ads, those who clicked a certain number of ads, and so on.
By 2023, AI will make up at least 40% of all advertising spending worldwide, up from less than 5% in 2019. This includes search engine advertising and social media ad spending. In fact, the percentage of online advertising revenue going to AI will grow by as much as 50% by the end of 2023.
Artificial Intelligence (AI) in Search Engine and Social Media
Advertisers are already starting to experiment with AI in their advertising strategies. Google search engine uses AI to ensure that its search results are relevant and accurate, and it’s even using AI to make suggestions on what to include in ads.
Facebook is exploring what AI can do to increase the reach and effectiveness of its ads, while Instagram is using AI to help it anticipate what interests of users are likely to click on ads.
How can small companies get ahead of the curve with AI advertising campaigns?
Small companies can get ahead of the curve with AI advertising campaigns by using tools that larger companies are not yet taking advantage of.
For example; Facebook’s Lookalike Audiences tool allows you to target users who are similar to your current customers. This is a powerful way to reach new potential customers who are likely to be interested in your product or service. Additionally, you can use dynamic, personalized ads that are more likely to resonate with your target audience. This is because Facebook AI can help you to understand the user’s interests, needs, and intent, and then create an ad that is tailored to them.
Finally, you can hire a Google Partner to automate your ad campaigns, so that you can focus on other aspects of your business. This is a great way to save time and money, and to ensure that your ads are always running effectively.
By taking advantage of these AI-powered advertising strategies, small companies can level the playing field and compete with larger companies in the world of online advertising.
