How do I choose fonts for my website?

The right website fonts should reflect your brand while making your content easy to read on different screen sizes. You do not need many fonts. A small, consistent type system is usually easier to manage.

1. Start with your existing brand fonts

If your business already has brand guidelines, check whether specific fonts have been selected.

Use the same or suitable web versions of those fonts where possible.

If you do not have established fonts, choose them based on:

Your brand style
Readability
Availability for web use
How well they work across different screen sizes

2. Choose fonts that are easy to read

Your main website text should be comfortable to read, particularly on mobile devices.

Check:

Letter shapes
Spacing
Line height
Text size
Contrast with the background

Avoid highly decorative fonts for large amounts of body text. They can make longer content harder to read.

3. Limit the number of font families

You generally do not need a different font for every part of your website.

A simple system could use:

Font 1: Headings
Font 2: Body text

You can also use one font family throughout the website and create hierarchy through different weights and sizes.

Using fewer fonts can help maintain a consistent visual identity.

4. Create a clear hierarchy

Decide how your typography will work across the website.

For example:

H1 → Main page heading
H2 → Major section
H3 → Subsection
Body text → Main content
Buttons → Actions
Navigation → Site navigation

Keep the sizing, weight and spacing consistent so visitors can understand the structure of a page quickly.

5. Check fonts on mobile devices

A font that looks good on a large desktop screen may not work as well on a phone.

Test your typography at different screen sizes and check that:

Text is easy to read.
Headings do not wrap awkwardly.
Paragraphs are not too dense.
Buttons remain clear.
Important information is easy to scan.

6. Check licensing and web availability

Before using a font, make sure you have the appropriate rights to use it on your website.

Some fonts are available for web use under open licences, while others require a commercial licence.

Do not assume that a font you can install on your computer is automatically licensed for website use.

Last Updated 2nd February 2026.

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