When the is Emergency Trades Company approached us in 2018 they were a locally based team. Today they are national company with 6 figure monthly Google Ads spend across the UK.
About the client
This client has grown to a UK-wide emergency trades company providing plumbing, drainage, drainage and other urgent trade services, 24 hours a day, 7 days a week, to customers across the whole of the United Kingdom.
Challenge
Grow from Local To National
They wanted to aggressively expand to new areas and services
No Online Presence
The had no online presence in place and had never used any digital maketing or advertising
No In-house Expertise
No internal resource to plan, deploy or manage the digital and IT requirements of the growth plans.Strategy Plan
Working closely with their team to develop a detailed 3, 6 & 12 month strategy to support the business goals with internal systems and marketing services.
Campaign Planning
We developed campaigns around the client’s key emergency services, targeting high-intent searches across a series of sequenced expanision in towns and cities across the United Kingdom.
Tracking & Customer Managemnt
We set up a full crm and voip integration system that tracks all client contact accurately and integrates directly back to all ads platforms. This ensures full campaign clarity of every pound invested.
Ongoing Management
We continuously review campaign performance, search behaviour and results to refine targeting, budgets and campaign activity as the business contunues to expand.
Regular Reporting
Our team act as a fully outsourced marketing and IT team. With regularly weekly updates ensuring the client is always clear on exactly how their markeing and IT systems are performing.
Results
National Website Coverage
National Google Ads Coverage
National Microsoft Ad Coverage
National Meta Ads Coverage
CRM Implementation and management
Salesforce
