This International Business Finance Provider needed to expand its marketing operations into a second international market without combining its campaigns, audiences and marketing activity with an existing Account Engagement Business Unit.
About the client
This international business finance provider operates across multiple international markets. As its marketing operations expanded, the business needed a dedicated Account Engagement environment for a second market.
Challenge
Separated Marketing Teams
The client needed separated marketing teams based on the country's specific clients and campaigns.
Single Salesforce Org
Separate marketing teams are needed, but they need to be on the same Salesforce org.Business Unit Setup
We established a dedicated Account Engagement Business Unit for the client's second market, giving the local marketing team its own environment.
Salesforce Integration
We configured the new Business Unit to work with the client's existing Salesforce environment, connecting its marketing activity with Salesforce.
Market Separation
We structured the setup so both international markets could manage their campaigns, audiences and marketing activity independently.
Results
The client now has a dedicated Account Engagement Business Unit for its second market, connected to the existing Salesforce platform.
This allows both international teams to manage their marketing activity separately, while keeping the structure in place for future Account Engagement campaigns and development.
Salesforce
