This UK-based emergency trades company came to us looking to reduce its reliance on Google Ads and generate more leads through organic search. With poor organic visibility, SEO became the main area for growth.
About the client
This UK-based company provides professional plumbing, drainage, and heating services across the country. With an established presence in the industry, they work with customers across the UK for a wide range of essential plumbing and heating services.
Challenge
Risk Reduction
Build organic lead generation to reduce reliance on Google Ads as the main source of new business.
Increased Lead Volume
Increase lead volume across key UK markets through SEO, without increasing reliance on Google Ads.Discovery
Client discovery and market research based on the target area, services and audience.
Planning
Created a structured SEO plan for months 1–3, 4–6 and beyond, covering on-site, off-site and technical SEO, all focused on the core goal of generating high-value emergency trade enquiries.
Implementation
With a dedicated team of SEO specialists and content creators, we deliver the planned work each month.
Ongoing Optimisation
Supported by detailed analytics and tracking, our team continues to deliver against the plan each month, reviewing and refining the strategy to drive ongoing success in a highly competitive market.
Results
The SEO strategy has delivered a 325% ROI over 24 months, alongside top 5 rankings across Greater London for many of their key services.
Salesforce
