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SEO vs Google Ads | Which Can Help Your Business Grow?

Wondering which strategy can grow your business SEO vs Google Ads? Check here to learn more about qualified traffic and higher ROI long-term

What do you think about SEO vs Google Ads? Most marketers believe in using diverse marketing strategies to improve business performance through,

  • Organic Growth
  • Paid Growth

However, there aren’t many companies that can make a solid statement, about which can lay a strong foundation for your business growth. In this blog, we can help you understand the importance and how you should allocate your budget to help your business grow.

Here is, How an advertising agency in Tirana can boost your business growth

Table of Contents

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) is the process of improving your website visibility in search engines through organic methods. In technical terms, SEO helps you rank your website in Search Engine Results Page (SERP) and helps you gain potential leads through organic traffic.

The common trait of a search user, is to know more about the product or service before purchase. So they frequently search for specific products or service by using specific keywords or search term (Check Google Trends and Google Keyword Planner for search queries and keywords frequently used)

61% of marketers accept that Beginners guide to SEO is the core factor to improve online business presence

How Search Engine Optimisation (SEO) can help small businesses?

Search Engine Optimization (SEO) is critical for small businesses, it helps you generate organic traffic without any additional investment in Google Ads, especially in the long run. However, it is more important to stay up-to-date with the Search Engine Optimization (SEO) in your website, due to frequent algorithm updates by Google.

"As per Google data, Search Engine Optimization (SEO) helps you gain visibility in the long run. However, Google Ads helps you create visibility among your potential customers sooner”

What is Google Ads?

Google Ads is a Pay Per Click (PPC) advertising platform, where you bid for keywords and advertise your business on a specific keyword or search query. It’s entirely different from the organic ranking method. 

With Google Ads, 

  • You can reach out to wide range of audience and create awareness among potential audience about your brand or business
  • Can advertise your business in front of your potential customers
  • Gain potential leads through paid traffic

Most importantly, Google Ads is a diverse advertising platform, where you can maximize your Return On As Spend (ROAS) through Performance Max Campaign, which uses data of users search terms to laser target your potential audiences. Dynamic ads helps you place multiple ads that are displayed based on different users search term, where Static ads display the same ads for every user based on the keyword placement.

Apart from just Search Ads, Google Ads helps you with,

  • Create Shopping Ads and add your products to Google Merchant Center
  • Create Video Ads that’s advertised in YouTube and other Google Display Network (GDN), where you can reach out to more potential customers.

SEO vs Google Ads | Which Can Help Your Business Grow?

It’s hard to answer this question, however using diverse methods by implementing both Search Engine Optimization (SEO) and Google revenue strategy will help your business in the long run and as well as help you gain faster results. Here is a small comparison “SEO vs Google ads” for better understanding

FeatureSearch Engine Optimization (SEO)Google Ads (Pay-Per-Click)
TrafficHelps you receive traffic relevant to your Search Engine Optimization (SEO) changes for your business website.Helps you receive continuous traffic through Google Ads placement for a specific keyword and user search term.
Diverse ResultsHelps you receive potential customers, only through search results.Helps you receive a wide range of potential customers and convertible leads through Google Display Network (GDN) and Google Ads Placement.
Result DurationHelps you in the long runHelps you as long as the Google Ads campaign is active
CostFree of Cost (may have to pay for an Search Engine Optimization (SEO) expert to help with website SEO optimization)As per Google Ads data, every 1$ spent through Google Ads, generates 2$ as Return on Ad Spend (ROAS)
Percentage to focus in Diverse Marketing40%60%
Result of Diverse Marketing71%71%
Do Small Businesses benefit from Diverse Marketing?YesYes

Should you invest in SEO or Google Ads?

The answer for this question is based on what you require and what do you want to gain through it

You can use Search Engine Optimization (SEO) if:

  • You don’t have any advertising budget 
  • You want to create a strong brand reputation from basic
  • You’re focusing on a long term growth
  • You want to create different contents that can direct users to your websites from multiple search term

You can use Google Ads if:

  • You want faster results
  • Gain good convertible leads
  • Create Brand Awareness in short time
  • Increase potential prospects through diverse websites with the helps of Google Display Network (GDN)

So this is entirely based on your requirement and what you are trying to gain from it. If you’re still confused, do give us a call and get a free consultation, choose what’s best for you.

As we mentioned in one of our previous post, not everyone is an expert in Google Ads. However, here is why you should hire a Google Partner in Tirana?

Boost your Business Growth with UTDS Optimal Choice

We are UTDS Optimal Choice, one of the most preferred Google Partner in the European region and a reputed Google Partner in Tirana, Albania. We have worked with diverse clients of both small businesses and large corporations in Europe as well as North America. We are a tight knit team of experts from multiple countries focusing on creating an online business environment for every business that requires quality results. Get in touch today for initial consultation.

Send us a short brief for your project and we will be back to you with a solution for it

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