PPC forms - Utds Optimal Choice

Thanks very much for looking at potentially partnering with UTDS Optimal Choice to manage your Paid Search Campaigns. Before we can get started we need some initial information from you. Please complete all the fields in the form below.

Company Name

Contact Name

Website

Phone Number

Introduction

Marketing team

External support

Industries & Personas

Competitors

Targeting

B2B Buyer Journey

PPC Knowledge

PPC History & Requirement

PPC Creatives

PPC Budget

PPC Objectives

PPC Priorities

Keyword Research

Can you share access to your Google Analytics & other relevant paid accounts (e.g. Google Ads) to us? We’re happy to sign a mutual NDA if needed. Please find further questions below (we can answer some of these ourselves if you’re able to share Google Analytics access with us):

Do you feel you have good analytics and tracking in place on your website, or does this need work?

What's the average number of website sessions each month, and what percentage is paid traffic?

How many leads on average each month do you get through the website?

Of these, what percentage are classed as 'qualified' leads?

If you’ve run PPC activity, how many leads on average each month did you get through PPC?

If you’ve run PPC activity, how much did each lead cost on average through PPC?

If you’ve run PPC activity, approximately what % of PPC leads were classified as qualified?

What’s the average value of a deal - or an example of some values if there is a range across various products?

What’s the average lifetime value of a customer?

Do you currently track any other conversions on your website and if so, what are they and what are the conversion rates?

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