Branding Success Story | 0 to £50,000 Uplift In Revenue
Client Overview
- Client: Learn Shqip
- Services Provided: Branding & Logo Design
- Market: International
Brand Objective
Learn Shqip specialises in providing Albanian language education to a diverse audience, including the Albanians and foreigners interested in the Albanian language and culture. Their vision is to be the leading platform in this niche, offering high-quality educational content and fostering a deeper understanding of Albania’s rich heritage.
Founding and Growth
Founding Date: February 29, 2020
Learn Shqip was founded with a clear mission to bridge the gap in Albanian language education and provide accessible learning resources to a global audience. Starting from scratch with zero capital, the founder’s dedication and strategic approach have transformed Learn Shqip into a successful business with hundreds of subscribed students globally taking both online and 1 to 1 language courses, generating over 50,000 Pounds annually each year.. This impressive growth is a testament to the platform’s relevance and the increasing demand for Albanian language education.
Social Media Presence
Since the implementation of new branding their social following has grown to:
A strong social media presence is crucial for engaging with the target audience and building a community around the brand. Learn Shqip’s significant following on Instagram and Facebook reflects their effective use of social media to reach and connect with language learners worldwide. Through consistent and engaging content, they have successfully grown their follower base and established themselves as a trusted resource in the Albanian language learning community.
Business Ethos and Mission
At the heart of Learn Shqip is a strong ethos and mission to provide high-quality Albanian
language education and promote cultural understanding.
Their mission statement is clear and powerful:
“The first Albanian language platform. Helping the Albanian diaspora learn their language and helping foreigners learn more about the language and culture.”
This mission drives all their initiatives and resonates deeply with their audience. Learn Shqip is committed to creating an inclusive and supportive learning environment where learners can explore the Albanian language and culture at their own pace.
Client Request
Learn Shqip approached us with a clear objective: to transition from a freelancer identity to a professional, globally recognized educational brand. They needed a brand identity that would resonate with their audience and reflect their mission and values. This required a logo and branding strategy that were not only visually appealing but also deeply meaningful and representative of Albanian history and culture.
Our Solution
To meet Learn Shqip’s needs, we developed a unique logo that embodies the rich history, national pride, and linguistic heritage of Albania. Our design process included:
- Colours: We chose colours inspired by the national flag of Albania to ensure instant recognition and a strong visual connection to the nation.
- Imagery: The logo features Gjergj Kastriot Skanderbeu, a revered national hero, symbolising strength, courage, and national identity.
- Text: We incorporated elements from “Meshari i Gjon Buzukut,” the oldest written text in the Albanian language, to emphasise the linguistic heritage and cultural significance.
This thoughtful design approach resulted in a logo that is not only visually striking but also rich in meaning and cultural relevance. The new branding has helped Learn Shqip present themselves as a professional and credible educational platform.
Impact and Results
The impact of our branding efforts on Learn Shqip’s growth and professional image has been substantial. Key results include:
- Enhanced Credibility: The new logo and brand identity have significantly boosted Learn Shqip’s credibility and recognition in the international market.
- Increased Engagement: There has been a noticeable increase in social media engagement and follower growth, reflecting the positive reception of the new branding.
- Financial Growth: The enhanced professional image has supported Learn Shqip’s business development, contributing to their impressive revenue growth and market expansion.
These results demonstrate the power of strategic branding in transforming a business and
driving growth.
Ongoing Partnership
Our collaboration with Learn Shqip continues to thrive as we support their evolving needs and growth. We maintain a close relationship with their team, providing ongoing branding and marketing support. The success of their new branding is evident in their increased visibility and influence. We are proud to have contributed to their journey and look forward to supporting their
future endeavours.
