Search Engine Optimization (SEO) is the core element to rank your website and content in the search engine. However, if you’re going to use Google Ads, the performance of Google Ads also depends on the Search Engine Optimization (SEO).
Google updates its search engine from time to time, to improve its performance and as well as to improve the ranking of quality website and content.
After reading the title, you might have thought, What has really changed in Search Engine Optimization (SEO) in 2023?
What is Search Engine Optimization (SEO)?
In simple words, Search Engine Optimization (SEO) is nothing but a strategy used to drive visitors to your website, whenever they search for a product or service online.
However, before ranking a website, Search Engine looks for specific elements within the website like Title Tags, Header Tags, Alt Tags, Schema, Robot.txt, Internal Link structure, content quality etc.. So these are the basic elements you need for Search Engine Optimization (SEO).
Similarly to rank a website in Search Engine Results Page (SERP), Search Engine looks for visitor behaviour, website structure, loading speed, outbound and inbound links etc.. You can use Google Lighthouse and Pagespeed to gain insights about your website performance.
What role does Search Engine Optimization (SEO) play in Pay-per-click (PPC) ads?
One of the common misconceptions about Pay-per-click (PPC) ads, is that they can rank your website in top without any need to focus on website Search Engine Optimization (SEO). However it’s entirely wrong, even Pay-per-clicks (PPC) ads performance depends on the website Search Engine Optimization (SEO).
In a recent update to Google Ads policy, they clearly mentioned “irrelevant or misrepresentation ads” will be banned. This specific term mentions, not just about your product or service, it clearly mentions how the search engine views your website.
So making sure your website is SEO optimised gives you an upper hand both in organic growth and paid growth
If you have clearly understood the impact of Search Engine Optimization (SEO) in both organic ranking and paid ranking, then here is the ultimate guide to Search Engine Optimization (SEO).
In this SEO guide, we have shared about the specific key Search Engine Optimization (SEO) categories Where you should focus and Why!
Google Partner Albania: The Ultimate Guide to SEO in 2023
Before we begin, one thing you should always remember is not to overdo it. You might be tempted to rank in Search Engine Results Page (SERP), however it’s not the goal here. Search Engine Optimization (SEO) is a long term growth strategy, which improves gradually in time and quality.
Overdoing Search Engine Optimization (SEO) without any prior plan might get you shadow banned or over optimization penalty, which will degrade your website ranking and possibility of being removed from the search engine index.
Core Web Vitals
From June 2021, Google made Core Web Vitals as a ranking factor for every website. However, this ranking factor has been updated recently for both mobile and desktop versions of the website. So here is how it works;
Core Web Vitals are set of three important page experience metrics,
- Largest Contentful Paint (LCP) – Loading Speed
- First Input Display (FID) – Interactivity
- Cumulative Layout Shift (CLS) – Visual Stability
The sole purpose of Core Web Vitals is to improve user experience. So Google has decided to rank the websites based on these three important factors, however you can still rank your website with a low Core Web Vitals score maybe in the second or third page of Search Engine Results Page (SERP).
Largest Contentful Paint (LCP) - Loading Speed
Largest Contentful Paint (LCP) measures the loading speed of your website. According to Google, for good user experience, websites LCP score should be within 2.5 sec for at least 75% of page visits.
For detailed report on LCP, check Google Contributors web.dev
Largest Contentful Paint (LCP): What causes slow loading speed?
- In General, server response time
- Webpage resources and bandwidth
- Website Plugins
- Cache storage
- Image and Video Content Formats
First Input Delay (FID) - Interactivity
First Input Delay (FID) measures your UI/UX user experience, especially the responsive time whenever a user clicks a button or scrolls through your website. According to Google, the website should have 100 milliseconds or less as the responsive time for a good FID score.
For detailed report on FID, check Google Contributors web.dev
Cumulative Layout Shift (CLS) - Visual Stability
Cumulative Layout Shift (CLS) measures the visual stability of the website.
For example: Whenever you’re reading an article or blog, there is a possibility that you might come across a pop-up or image or an ad sliding in the middle of the blog or article. This sudden pop-up realigns the article or blog you read.
Sometimes, the layout of the page you’re viewing shifts suddenly. To control these layout shifts, Google has brought in CLS scores. It should be less than 0.1, which is calculated by both distance fraction and impact fraction.
For detailed report on CLS, check Google Contributors web.dev
Google Passage Ranking
In 2020, Google launched passage ranking, this feature ranks a specific paragraph or passage from your website.
However, at the same time, Google launched BERT Language Understanding to rank the content. BERT ranks your content based on your search queries intent.
Well here is the interesting part, Google Passage Ranking uses the same BERT language understanding to rank the passage from your website, relevant to search queries intent.
Search Intent is the most important Search Engine Optimization (SEO) strategy in 2023.
Here is how it works: Search Intent is the foremost important strategy in Search Engine Optimization (SEO). Whenever a user searches in Google, it has a purpose behind that query. Google tracks this user data, and provides relevant results related to the user intent.
For Example: If you’re searching for a product or service, Google is going to show you two sections in the page, websites that sell the product or service and as well as the websites that contain reviews of the product or service. Once you decide to purchase a product or service, yet still waiting for offers. Google uses your search data and promotes relevant ads in all your social media platforms and websites.
Google uses your search data to provide relevant results based on your intent.
Are you ready to upgrade your Search Engine Optimization (SEO)? Here is how UTDS Optimal Choice can help you
Are you ready to upgrade your Search Engine Optimization (SEO)? If so, here is how UTDS Optimal Choice can help you. UTDS Optimal Choice is a full-service Marketing and Advertising company that specializes in improving your business growth both online and offline.
We understand that modern day businesses need to be able to reach a wide range of potential customers, so our approach is tailored to meet the specific needs of your business. We’ll work with you to develop a customized plan that reflects your business goals and objectives, and we’ll make sure that your business receives highest growth as possible
We use multiple marketing strategies to improve your website’s ranking, including keyword research, on-page optimization, and off-page optimization. We also have a team of experienced professionals who can help you optimize your website for the best possible results. So if you’re ready to take your business to the next level, contact UTDS Optimal Choice today!