There has been a lot of news lately regarding Google guarantee and Google screened businesses, which gives an upper hand to retail stores and service providers. As a Google Partner in Albania, we have shared the ultimate guide to local service ads in this blog post.
Google local service ads answers one of the most prominent and popular concerns raised by offline stores and service providers. That’s “How to find more customers without the need to spend a lot of money?”
Compared to the online sellers, offline service providers and store owners follow numerous cash saving circumstances in order to manage the business expenses. However, some businesses use micromanagement methods to survive in the market, yet still the growth of business is often shrunk to “How much one can invest in growth of the business?”
Are you curious to know? How we helped him save the cost of promotions and redirected his investment for his business growth, Contact us to know more
There are three vital points in every business, even the slightest mismanagement can ruin your business growth;
Local service ads has solved these three vital mismanagement problems and also helped users gain new customers in a short period of time. Here is the ultimate guide to local service ads.
Google Partner Albania | The Ultimate Guide to Local Service Ads
What are local service ads?
Google’s search results may bring you the best of the contents even from the other side of the world. However, for some local searches, we need a trusted solution from our local neighborhood.
For Example: Users searching for a plumber while the sink is overflowing, none of them expects the Google to show the plumber from another corner of the world. Rather people expect the search results to show someone trustworthy and nearer to them for immediate assistance.
With local service ads, Google has given such a big relief to service providers, where they can promote their service and pay only for the leads they receive.
For example: Whenever a user searches for “London plumber” or “Plumber near me”. Google displays your local service ad in their search results relevant to the location they’re currently located. Like the one shown below
Users can click your local service ad and call you immediately through the ad. You can even add your local service ad for voice search queries, where Google assistant will enquire the user about location and service they require to find the right plumber near them.
How are local service ads different from local search ads?
Local Service Ads
Local Search Ads
Helpful for local and regional service providers
Helpful for local store owners and online sellers
Lowest advertising cost
Higher the bid as per keywords
Cover wide area
Cover wide area
Google Partner Albania | Service providers that can advertise through local service ads
Local service ads are a dream come true for local service providers. Google supports the following industries to advertise in local service ads;
- Garage Door
- Air duct cleaning
- Appliances repair servicing
- Auto glass servicing
- Auto service technician
- Carpet cleaning
- Event planner
- Home improvement services
- House cleaning
- Junk removal services
- Lawn care services
- Pest control technician
- Pet care services
- Pet grooming
- Water damage services
- Windows cleaning services etc.. and much more. Call us for a free consultation to help set up your local service ads.
Benefits of local service ads
Pay-per-lead is one of the most cost efficient advertising strategies for service providers, as most of the service providers worry about 0 leads gained through big budget Google ads. With the pay-per-lead option, every service provider of any size can advertise their service in Google, by paying only for the leads received.
Build trust with Google guarantee
Google guarantee helps your business to stand out from your competitors by endorsing your business and services you offer. This also allows customers to report about your business to Google, which will reduce your ad rank and also affect the number of leads you receive.
Increase business growth through positive reviews
Positive and Negative reviews are the main source of impact in business growth. Even if you pay a lot for a lead and yet still if your business reviews are too low, it will be hard for your business to gain leads through Google local service ads. Local service ads promote good services to users based on positive reviews, so people get to benefit from it.
Expand your business reach
You can increase your business reach through local service ads, which helps you cover a wide range of area, especially you can target them even with postal codes and location. This helps your company to target the audience within a specific or multiple location and be available 24×7 in their call to reach distance.
Get your business included in voice search responses
As of today’s advancement, even kids have started to use voice activated Alexa and Google home to order or purchase online. Your customers are less likely to open a new tab and search for a plumber or electrician nearby when they’re troubling to fix a clogged drain pipeline.
Over 20% of Google searches are made through voice search, Local service ads is one of the few ways that makes you available in each and every device with Google assistant, Alexa, and Siri. Local service ads help users to call you directly through voice assistant based on their location.
Ad Ranking | How local service ads will be ranked?
First of all, here is how local service ads will be ranked: only 3 local service ads will appear in desktop search and 2 local service ads will appear in mobile search and 1 via voice assistant searches.
Google calculates following factors to rank your Google local service ads;
- Your proximity distance to your customers location
- Review score, you should have at least 4.0/5.0 with more good reviews.
- How soon you can respond to your customer enquiries and requests
- Your business hours
- Services you offer
- Feedbacks and complaints about your company
Lead Management | How much you're willing to pay for a lead?
In local service ads, you can add a certain amount you’re willing to pay for a lead.
For example: Consider you have allocated £6 for a lead from around London and you have set your weekly budget to be around £350. Your local service ads will appear to your potential audience in a specific location until it has reached the monthly budget.
In the meantime, you can change the cost of a lead gradually to receive more customers. You will be charged only for the leads you receive, sometimes you might get charged for irrelevant calls, which can be refunded through raising a report with Google Partner to Google local service ads team.
Review Management | Impact of reviews
It’s important to make sure your service has positive reviews to rank in local service ads. The number of leads you receive is based on the positive reviews, responsiveness, and ad ranking.
Tip: 10 Negative reviews will reduce 0.2 points and 20 positive reviews will add 0.1 point. To receive good amount of leads, you should have at least 4 points out of 5.
Google Partner Albania | Are you ready to get started with Google’s local service ads?
Are you ready to get started with Google’s Local Service Ads? If so, you’ll be glad to know that you’ll be joining a growing list of businesses that have seen a boost in their local visibility and customer engagement through this innovative form of advertising. With Local Service Ads (LSAs), local service providers are able to promote their services to local customers in a more targeted and effective way.
LSAs are also a great way to increase your visibility on the web. With LSAs, your business will appear prominently in local search results, giving you the best chance of being seen by potential customers. Additionally, LSAs will also appear in the “local pack” of search results, which is a great way to stand out from the competition. This is especially important for businesses that rely on local customers for their success.
Google Partner Albania | How UTDS Optimal Choice can help you?
Google’s Local Service Ads (LSAs) is a great way to get your business noticed and reach more customers in your local area. With UTDS Optimal Choice, you can get started with LSAs quickly and easily. The first step to getting started with LSAs is to create an ad and then set up your business’s profile. UTDS Optimal Choice can help you do both.
So, if you’re ready to get started with Google’s Local Service Ads, you can rest assured that you’ll be able to reach the right people and get the most from your ad spend. With LSAs, businesses can expect to get more visibility, more leads, and more conversions. So why not get started today and see what Local Service Ads can do for your business? Contact us Now!!