Salesforce in Albania
The UTDS Optimal Choice team recently attended Albanian Dreamin, the biggest Salesforce community event in the region, held at Tirana Pyramid Conference Centre.
Being committed to delivering excellence in Salesforce consultancy, the annual event is a regular opportunity for our team to meet with other Salesforce professionals, exchange ideas, and strengthen our knowledge of the Salesforce ecosystem.
The event brought together speakers and attendees from across 42 countries and four continents, underscoring the international nature of the Salesforce ecosystem. From implementation consultants and developers to admins and many more, Albanian Dreamin provided a diverse view on how the platform is being applied in different business sectors around the world.
A key highlight of the event was the keynote presentation by Alexandra Klein and Jakub Chycki, representatives of Salesforce HQ.
Their talk focused on the growing strength and capability of the Albanian Salesforce talent pool, an observation that reinforces what we already know: Albania is rapidly becoming a recognised centre of Salesforce excellence. Their remarks validated not only the skill within the local market but also the value Albanian professionals are contributing to projects worldwide.
Their session emphasised the importance of nurturing technical expertise and investing in ongoing learning – themes that align strongly with how we operate at UTDS Optimal Choice.
Albanian Dreamin 2025 - Tirana
The day featured a broad range of breakout sessions covering technical and strategic topics relevant to Salesforce users at all levels. These sessions featured more in-depth discussions and gave our team the chance to explore emerging best practices, product updates, and implementation techniques.
Among the standout presentations was a compelling session by Christos Papadopoulos from Deloitte, focused on Salesforce solutions for the life sciences sector.
Another highlight was a detailed admin-focused session by Era Poshi Horton covering how to effectively manage time, set realistic client expectations, test and validate platform changes, and properly document both completed work and ongoing processes. A really insightful best practice session from a seasoned Salesforce Professional.
Each of these sessions provided attendees information and shared best practices on how to make Salesforce work more effectively for businesses of all sizes, from SMEs to international brands.
More than just a conference, Albanian Dreamin is an annual platform for collaboration within the Salesforce community. Salesforce professionals from across sectors, financial services, healthcare, non-profit, and tech, shared experiences, challenges, hints and tips.
It is an annual event that allows our team to build the human connection in a highly technical space, after all, it is the human connection and community that drive real progress.
Events like this are essential to our team in delivering a forward-thinking and pragmatic consultancy service, especially as the Salesforce platform evolves rapidly.




Our Ongoing Commitment To Growth
At UTDS Optimal Choice, we take our commitment to professional development seriously. Participating in Albanian Dreamin is part of our broader approach to continuous learning and investment in the Salesforce ecosystem. It ensures that we remain equipped to deliver value to our clients, stay ahead of product updates, and understand the full potential of every Salesforce feature, from Sales Cloud and Service Cloud to Pardot and custom applications.
Our presence at the event also reinforced our belief in the importance of local talent on the global stage. As a Tirana-based consultancy working with clients across the UK, USA, and other international markets, we are proud to contribute to the growing recognition of Albanian tech capability.
Let’s Talk About Your Salesforce Challenges
Whether you’re facing data silos, poor CRM adoption, lack of visibility across your pipeline, or struggling to connect marketing automation to revenue, we can help. At UTDS Optimal Choice, we don’t believe in one-size-fits-all implementations. We work closely with each client to understand the challenges and build the most efficient and scalable solution.
Our team can support you across the full Salesforce lifecycle, from implementation and customisation to ongoing support, campaign management, and analytics.